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Omeda White Papers

The library of Omeda White Papers is filled with information on the media industry. Topics span from automation and email engagement to data management and GDPR. The subjects were selected in order to best help our clients and partners innovate through building new products and strategies. 

White Paper Library

The Versatility of Odyssey

Review how four of our clients are utilizing the open canvas of Odyssey and creating voyages to best engage their audiences.

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Audience Relationship Management

Audience Relationship Management is the all encompassing model that is needed to acquire, unify, manage and activate your audience.

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Progressive Profiling with Lessiter Media

Review ideas on how to successsfully set up a progressive profiling campaign.

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Automating Email Re-Engagement Efforts

Reconnect with your audience and strengthen your marketing efforts to reach out in creative ways and bring them back.

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Getting to Know Your Web Traffic

Learn how to convert unknown to known. This paper goes over specifics for how to grow your known audience.

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Personalization Modals White Paper

Review six strong modal examples which show off different features. Activate your audience through an engaging personalization.

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How GDPR Impacts Publishers & Media Companies

Review the slides from a GDPR presentation on the impacts of GDPR on publishers led by law firm Neal Gerber Eisenberg.

>> Download the Slides from the Presentation

Meter Client Success Story

Review two metering success stories. The meters were implemented by Becker's Healthcare and Lessiter Media.

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Learn More with Omeda

Research

Review the research performed by the expanded cross-functional Omeda team. Explore the industry reports and email engagement reports in order to get the pulse of where others are with their metrics.

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Webinars

Looking to learn more about our platform or general media industry topics? Check out our webinars! Future webinar registration is also available - brought to you by our Client Success team!

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Activate Blog

The latest news is at your fingertips in our industry blog, Activate. Expand your knowledge on all things media related - email engagement, marketing automation strategy, audience growth and retention, and more.

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Know Your Audience

Knowledge Base Feedback