Top 3 Benefits to Utilizing a Consent Management Platform (CMP)
- Gaining Consent
With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage the process around data collection. The two laws listed above are merely the beginning of privacy lawss – it is only a matter of time before they take shape. Therefore, it’s extremely pertinent to get going on data consent management so that there is a structure in place which proves you have gained explicit consent. With Omeda’s CMP, you can view that consent easily on the customer level in audience search.
- Strengthen Relationships with your Audience
When your customers see that you take their data seriously and ask for consent, you are not only covering your bases as a company but you are establishing a trust with your audience. Signaling transparency is extremely important in this climate. We can’t stress this point enough and wish we could bold it twice. With the upcoming cookie changes and the importance of first-party data, the audience’s affinity for your brand and trust will be increasingly vital.
- They are Highly Customizable
Consent Management Platforms are designed to be highly customizable. There are many unobtrusive modals that can be implemented to request the necessary information and not interfere with the content. It is important to be able to tailor messaging and consent categories that are consistent with your platform’s branding and deployment of cookies. When CMPs first began, many of the delivery modes were not as sophisticated and now they are much less distracting and obtrusive.
With Omeda There’s a 4th Benefit: Simplify Your MarTech Stack
In choosing a CMP that integrates with your audience data, you can then serve up the proper permission based off each unique customer profile. This also relates to the second point in this blog, it’s important to show your customers that you know your audience! Serve up the right messages to the proper audience and tie it all back seamlessly into your database. Since everything updates in real-time, you can properly provide or block cookies according to your audiences’ preferences.
More Activate Blog Posts
Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable. Another important goal for the audience development team – which relates to growing your audience – is making sure…Read More
As we move closer to the end of this ever-changing and surprising year, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over…Read More
As website visitor traffic remains high due to COVID-19 and more people at home with free time, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is…Read More