The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Audience Part One: Five Ways to Grow Your Audience as an Established Brand
2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new year? Below are a few…
The “Dreaded Millennials” – Changing the Brand Game For the Better
Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that are attributed to the millennial profile — from looking things up…
Salesforce Finally Sees the Power of a Unified Customer View
Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring to as the “Single Source of Truth” is essentially a way…
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Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
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By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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