The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Omeda Release Notes for V.18.16
There are a variety of updates and enhancements in the second November build. They range in updates from User Experience and Audience Search to Web Services and Email Builder. User Experience Added A Knowledge Base…
Integrating Your 3rd Party Forms With Your Omeda Database
To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days, most of your interactions with…
An Evaluation of B2B Media Engagement Behavior by the Numbers
Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from January through June of 2018…
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Audience Relationship Management
Improve revenue performance and drive product development
USE CASE
Omeda + Lytics
An Integrated Audience Platform for Media Companies
Customer Highlights
Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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