The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Is a 360-Degree View of Consumers the Latest Buzzword or Is It Truly Attainable?
For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell their solutions. Recently, the term has been put into question in…
The Five-Step Guide to Metering Content
One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block access to content until a…
The Three-Step Plan to Add Lead Nurturing to Any Event
Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you panic when you realized that…
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Audience Relationship Management
Audience Data – Strategic Path To Growth
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Audience Relationship Management
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Omeda + Lytics
An Integrated Audience Platform for Media Companies
Customer Highlights
Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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