The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Salesforce Finally Sees the Power of a Unified Customer View
Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring to as the “Single Source of Truth” is essentially a way…
Get the Most Out of the Events You Attend
Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry…
5 Ways to Start Podcasting : Tips on How (and Why) to Begin a Podcast
Podcasting has been around for a long time. However, many publications are not taking full advantage of podcasting and the potential to further engage their audience and drive revenue. In addition to using blogs and…
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Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
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By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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