The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
First-Party Data – 4 Strategies for Converting Unknown to Known.
First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience. Your audience is consuming your…
Tips & Reminders: Audit/Interim Issues
— brought to you by the Subscription Management Team With audit/interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Dupe galleys are run 3 days prior to the…
Personalization Performance Metrics: On-site popups and modals
What we learned from 3,700 campaigns and 160 million impressions: Overview: The Personalization tool is part of Omeda’s CDP solution and lets publishers target popup modals to their website visitors with a variety of presentation and triggering…
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Customer Highlights
Tens of millions of emails a month
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
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Personalizations for advertisers gaining many impressions
EnsembleIQ has been running personalizations for advertisers. They have become a useful add-on tool with the additional impressions and clicks they generate. This drives awareness and is an exciting benefit to offer the advertisers.
Email engagement rate increase to over 40%
Louisiana Business Media realized success with email engagement due to their strong connection to their audience. Through their solid content, appropriate cadence, and relationship to their audience, they reached an open rate average of over 40%.
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Significantly more conversions with a personalization iFrame
In order to generate more newsletter sign-ups, Babcox Media implemented a personalization modal to link to their subscription form. Initially, they utilized a button which directed to a full subscription form. The form yielded about 158 conversions over 2 months. After running this first modal campaign, the team switched to an iframe personalization modal to test if it would yield stronger results. The iframe form within the modal collected the subscriber’s first name, last name, email, state and country. Within 3 months, they have converted over 8500 subscribers to their newsletters.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
Increased email open rates
Recently, the Omeda team looked at the unengaged Gmail addresses from within North Coast Media’s Newsletter Audience. It was recommended by the Omeda team to remove the unengaged Gmail users to attain higher open rates. After removing these unengaged Gmail users, the numbers of unique opens for the Gmail domain increased by 45% within two months.
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Virtual event capabilities expanded
Annex Business Media and Omeda worked together to quickly integrate Annex’s Virtual Event Experience with the Omeda platform. Virtual Event registrants are posted real-time via API to the Omeda platform, providing Annex with the live registration list within their Omeda database. Annex is able to leverage this data to gate event-related sponsored content and expose it to only registered attendees. Through the use of Omeda's API Suite, Metering tool and Olytics CDP, Annex has the full picture of who accessed each piece of sponsored content, and can efficiently deliver highly engaged, marketing qualified leads to their sponsors.
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