Resources

Onboard, Organize, Optimize.

Tools, Tricks, and Best Practices to Get Your Audience Activated.

The Activate Blog

Industry Buzz, Office Chatter, and Other Things to Talk About

How to Utilize Your Audience List and Create Strong-Performing Email Campaigns

In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common thread strung through all of…

The Importance of Cleaning and Refining Your Email Audience List

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For email deployments and reoccurring email…

ART & SCIENCE – The Marketer’s Need for Balance

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what percentage of their brains were…

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Audience Relationship Management

Audience Data – Strategic Path To Growth

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Audience Relationship Management

Improve revenue performance and drive product development

USE CASE

Omeda + Lytics
 

An Integrated Audience Platform for Media Companies

Customer Highlights

Tens of millions of emails a month.

Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.

Don’t think behavioral data is the future?

By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.

Trusted By The World’s Top Media Brands

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