The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Where Will You Find the Next Big Idea?
The Best Ideas Can Come From The Most Unexpected Places We are now in the sixth month of the global pandemic and it does not seem to be going away or improving anytime soon. With…
Top 3 Benefits to Utilizing a Consent Management Platform (CMP)
Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage the process around data collection.…
Don’t Underestimate the Power of First-Party Data
As we move closer to the end of this ever-changing and surprising year, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like…
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Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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