The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Non-Traditional Marketing Mediums: What’s Hot and Where to Go
Good marketers are always looking for new ways to get their brand and messaging out in front of their target audience. In the amazing digital age we are living in, there seems to be a…
5 Fast Ways to Fight the Clutter & Increase Your Email Open Rates
In an inbox filled with personal, work, promotional and junk email – it can be challenging to find the best way to rise through the clutter and get the open rates and engagement needed to…
Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers
For many B2B marketers, email performance is not just a sales metric anymore. Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand engagement, as well as qualified…
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Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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