Resources

Onboard, Organize, Optimize.

Tools, Tricks, and Best Practices to Get Your Audience Activated.

The Activate Blog

Industry Buzz, Office Chatter, and Other Things to Talk About

The Reality Behind Email Subject Lines

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we analyzed almost 1,000 email deployments…

Grow Your First-Party Audience by Converting Unknown Visitors to Known Customers

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party audience. Each platform and provider…

What’s Old Is New – The Paid Subscription Model

An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of the year. As print publishers began creating an online presence for…

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Audience Relationship Management

Audience Data – Strategic Path To Growth

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Audience Relationship Management

Improve revenue performance and drive product development

USE CASE

Omeda + Lytics
 

An Integrated Audience Platform for Media Companies

Customer Highlights

Tens of millions of emails a month.

Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.

Don’t think behavioral data is the future?

By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.

Trusted By The World’s Top Media Brands

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Omeda is committed to answering all of your data and business questions, even when you’re burning the midnight oil. Our technical support consultants are there 24/7 to provide world-class service and help you make the most of your Omeda experience.

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