The Activate Blog
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The Reason Why Your Click-Thru Rates Are Randomly Jumping
Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open and click counts can be…
Video Part One: 5 Ways to Utilize Video Content Now
Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The old process of having to…
Your Odyssey Voyage Checklist
What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered some important things to remember when creating a voyage. As your…
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Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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