Onboard, Organize, Optimize.

Tools, Tricks, and Best Practices to Get Your Audience Activated.

The Activate Blog

Industry Buzz, Office Chatter, and Other Things to Talk About

Our New Identity

Over the last year, we have made some significant changes: We acquired Sunbelt. We acquired Hallmark Data Systems. We invested in our technology and people via new products and through dynamic additions to our senior…

Instant Gratification: A driving force behind modern media

I want it. I want it first. I’m not concerned with it being completely accurate as long as I am the first to share it and gain some positive reinforcement. Welcome to modern media consumption.…

When taxonomy becomes taxing: Knowing who you’re collecting

One of the best ways to bring disparate data together to help make it more accurate and actionable is by assigning titles to those who have visited websites, events, webinars or conducted virtually any transaction…


Audience Relationship Management

Audience Data – Strategic Path To Growth


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Audience Relationship Management

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Omeda + Lytics

An Integrated Audience Platform for Media Companies

Customer Highlights

Tens of millions of emails a month.

Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.

Don’t think behavioral data is the future?

By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.

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