The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
How to Utilize Your Audience List and Create Strong-Performing Email Campaigns
In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common thread strung through all of…
The Importance of Cleaning and Refining Your Email Audience List
Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For email deployments and reoccurring email…
ART & SCIENCE – The Marketer’s Need for Balance
Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what percentage of their brains were…
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Audience Relationship Management
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Omeda + Lytics
An Integrated Audience Platform for Media Companies
Customer Highlights
Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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