The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
Feeling Crummy about Third-Party Data? That’s Probably Because Google Chrome Just Gave the Cookie Jar a Shake.
Google just announced that its Chrome browser will be making some consequential changes to how cookies are handled by the browser. The goal is to strengthen user privacy and allow them to decide how their…
Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange
OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects of the industry. Throughout the…
Reliability and Accountability Continue to Rise in the Digital Media Space
Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and poked holes in the strategy,…
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Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
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By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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