The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
OX2 Presentations Are In!
The 2018 Omeda Idea Exchange (OX2) was Omeda’s second annual client summit that took place April 30th – May 2nd in downtown Chicago. With 140 attendees representing 50 different media companies – OX2 focused on…
Facebook Drops 3rd Party Data for Ad Delivery
Facebook’s latest change reinforces the value of first party data for media and publishing companies vs shared distribution channels like social and programmatic. Most marketing/advertising campaigns will likely have at least a little of everything…
How GDPR Impacts Publishers & Media Companies [Webinar]
Archive now available on demand! What you need to know about GDPR – a free webinar with attorneys Sarah Smith and Greg Leighton, hosted by the Omeda Client Success team. Archive now available – register…
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Audience Relationship Management
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Customer Highlights
Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
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