The Activate Blog
Industry Buzz, Office Chatter, and Other Things to Talk About
CPRA: California Privacy Rights Act
California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”), which sets regulations for companies…
Five Things to Look for When Buying a Consent Management Platform (CMP)
As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management platforms (CMPs) allow you to…
Olytics 101 – Embrace Olytics & First-Party Data
Web tracking is such a powerful and useful element of audience marketing. Olytics, Omeda’s web tracking tool, is something that often times can be set up, but never utilized at its full potential. Understanding the power of Olytics and the first-party data it provides can be a great…
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Customer Highlights
Tens of millions of emails a month.
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
Personalizations for advertisers gaining many impressions.
EnsembleIQ has been running personalizations for advertisers. They have become a useful add-on tool with the additional impressions and clicks they generate. This drives awareness and is an exciting benefit to offer the advertisers.
Email engagement rate increase to over 40%.
Louisiana Business Media realized success with email engagement due to their strong connection to their audience. Through their solid content, appropriate cadence, and relationship to their audience, they reached an open rate average of over 40%.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
Increased email open rates.
Recently, the Omeda team looked at the unengaged Gmail addresses from within North Coast Media’s Newsletter Audience. It was recommended by the Omeda team to remove the unengaged Gmail users to attain higher open rates. After removing these unengaged Gmail users, the numbers of unique opens for the Gmail domain increased by 45% within two months.
Virtual event capabilities expanded via the Omeda Platform.
Annex Business Media and Omeda worked together to quickly integrate Annex’s Virtual Event Experience with the Omeda platform. Virtual Event registrants are posted real-time via API to the Omeda platform, providing Annex with the live registration list within their Omeda database. Annex is able to leverage this data to gate event-related sponsored content and expose it to only registered attendees. Through the use of Omeda's API Suite, Metering tool and Olytics CDP, Annex has the full picture of who accessed each piece of sponsored content, and can efficiently deliver highly engaged, marketing qualified leads to their sponsors.
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