Email engagement is a hot topic in any industry, and one that consistently remains popular because of the success email campaigns can return. With each industry there are differences in norms for how recipients interact with email promotions that land in their inbox. B2B brands may resonate differently than B2C. Overall, the same questions remain: “What is a good open and click through rate?” and “How do I compare to other senders in the business. Take a look at the Q3 2019 information on email statistics. They are broken out based off of email type – Third Party, Newsletters and Digital Magazines.

Third Party

Q1 2019 Third Party Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.6%8.47%2.07%24.46%0.05%Highest
Client B97.26%13%0.45%3.45%0.15%Higher
Client C98.12%21.66%1.23%5.69%0.27%Highest
Client D98.34%13.92%2.8%20.13%0.15%Higher
Client E98.29%13.92%0.52%3.76%0.13%High
Client F96.04%12.88%1.25%9.68%0.25%High
Client G98.9%13.95%0.66%4.74%0.1%Highest
Client H96.16%18.36%1.13%6.15%0.34%Higher
Client I96.29%8.93%0.17%1.9%0.1%Highest

Q2 2019 Third Party Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.28%8.53%2.64%30.97%0.06%Highest
Client B97.37%13.1%0.6%4.6%0.16%Higher
Client C98.41%22.85%1.14%4.99%0.24%Highest
Client D98.61%14.9%3.08%20.65%0.14%Higher
Client E99.03%15.16%0.61%4.05%0.13%High
Client F96.7%11.93%0.88%7.38%0.18%High
Client G98.71%13.6%0.67%4.92%0.09%Highest
Client H96.49%20.28%1.56%7.69%0.31%Higher
Client I97.91%12.88%0.27%2.08%0.14%Highest

Q3 2019 Third Party Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.81%8.28%2.17%26.0%0.07%Highest
Client B98.32%13.8%0.61%4.3%0.18%Higher
Client C98.69%21.6%1.05%4.8%0.23%Highest
Client D98.73%15.8%3.48%21.1%0.15%Higher
Client E99.19%13.4%0.48%3.5%0.12%High
Client F97.48%11.8%0.47%4.0%0.21%High
Client G98.80%12.5%0.73%5.8%0.12%Highest
Client H97.38%17.9%1.13%6.2%0.28%Higher
Client I98.55%15%0.43%2.8%0.11%Highest
Client J99.85%29.2%4.48%15.0%0.29%High

Newsletters

Q1 2019 Enewsletter Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A98.66%10.99%1.53%13.92%0.1%Highest
Client B97.98%13.96%0.89%6.35%0.13%Higher
Client C98.53%20.38%4.36%21.4%0.08%Highest
Client D98.18%19.93%5.49%27.56%0.07%Higher
Client E98.53%15.19%0.83%5.44%0.07%High
Client F98.47%16.15%3.46%21.40%0.05%High
Client G99.12%17.54%2.17%12.37%0.08%Highest
Client H97.41%20.5%3.58%17.45%0.08%Higher
Client I97.54%11.67%1.38%11.81%0.09%Highest
Client J99.60%42.07%18.29%43.48%0.03%High

Q2 2019 Enewsletter Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A98.66%10.93%1.34%12.29%0.07%Highest
Client B97.66%14.32%0.79%5.52%0.14%Higher
Client C98.46%19.95%4.12%20.64%0.08%Highest
Client D98.37%19.69%5.32%27.03%0.06%Higher
Client E99.1%15.25%0.8%5.25%0.06%High
Client F98.64%14.42%2.21%15.31%0.04%High
Client G98.9%17.76%1.97%11.06%0.09%Highest
Client H98.33%20.69%3.45%16.67%0.06%Higher
Client I98.15%13.84%1.6%11.53%0.09%Highest
Client J99.48%42.42%18.26%43.05%0.03%High

Q3 2019 Enewsletter Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A98.62%10.3%1.32%12.0%0.06%Highest
Client B98.88%14.6%0.91%6.2%0.11%Higher
Client C98.57%19.1%3.8%19.0%0.07%Highest
Client D98.55%19.4%5.29%27.0%0.06%Higher
Client E99.17%14.3%0.81%5.6%0.06%High
Client F98.64%14.2%2.1%14.0%0.06%High
Client G99.17%17.1%1.97%11.0%0.09%Highest
Client H98.65%19.6%3.23%16.0%0.08%Higher
Client I98.71%13.2%1.52%11.0%0.07%Highest
Client J99.69%41.7%17.2%41.0%0.05%High

Digital Magazine:

Q1 2019 Digital Magazine Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.42%7.83%3.52%44.94%0.14%Highest
Client B95.15%17.98%3.59%19.93%0.33%Higher
Client C96.26%16.87%2.64%15.67%0.24%Highest
Client D98.43%19.57%4.50%23.00%0.39%Higher
Client E99.12%16.55%1.78%10.73%0.16%High
Client F96.90%14.87%4.42%29.74%0.23%High
Client G97.53%16.44%1.57%9.54%0.26%Highest
Client H92.98%15.90%2.54%15.97%0.21%Highest

Q2 2019 Digital Magazine Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.16%5.8%2.45%42.28%0.10%Highest
Client B96.61%18.85%3.46%18.34%0.28%Higher
Client C95.35%17.7%2.7%15.23%0.30%Highest
Client D98.47%16.84%3.61%21.46%0.28%Higher
Client E99.36%15.73%1.56%9.94%0.14%High
Client F96.51%13.38%3.78%28.23%0.17%High
Client G97.85%15.7%1.39%8.88%0.25%Highest
Client H93.57%19.28%2.75%14.25%0.3%Highest

Q3 2019 Digital Magazine Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A96.36%4.72%2.43%51.0%0.05%Highest
Client B97.83%15.4%2.68%17.0%0.30%Higher
Client C96.26%16.2%2.49%15.0%0.30%Highest
Client D98.58%15.8%3.49%22.0%0.28%Higher
Client E99.40%14.4%1.35%9.3%0.11%High
Client F96.85%13.9%3.08%22.0%0.33%High
Client G96.55%14.9%1.52%10.0%0.32%Highest
Client H95.92%17.0%2.29%13.0%0.36%Highest

Photo by Mikaela Wiedenhoff on Unsplash