For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2,  Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with the addition of three new clients as well as Digital Magazine email engagement numbers. We want our clients to have the opportunity to compare their personal efforts with other B2B industry professionals.

The numbers are split into different email categories – Third Party, Newsletter, and Digital Magazine – because recipients behave differently with each type of email. Take a look at the Q2 2019 results.

Q1 2019 Third Party Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.6%8.47%2.07%24.46%0.05%Highest
Client B97.26%13%0.45%3.45%0.15%Higher
Client C98.12%21.66%1.23%5.69%0.27%Highest
Client D98.34%13.92%2.8%20.13%0.15%Higher
Client E98.29%13.92%0.52%3.76%0.13%High
Client F96.04%12.88%1.25%9.68%0.25%High
Client G98.9%13.95%0.66%4.74%0.1%Higher
Client H96.16%18.36%1.13%6.15%0.34%Higher
Client I96.29%8.93%0.17%1.9%0.1%Highest

Q2 2019 Third Party Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.28%8.53%2.64%30.97%0.06%Highest
Client B97.37%13.1%0.6%4.6%0.16%Higher
Client C98.41%22.85%1.14%4.99%0.24%Highest
Client D98.61%14.9%3.08%20.65%0.14%Higher
Client E99.03%15.16%0.61%4.05%0.13%High
Client F96.7%11.93%0.88%7.38%0.18%High
Client G98.71%13.6%0.67%4.92%0.09%Higher
Client H96.49%20.28%1.56%7.69%0.31%Higher
Client I97.91%12.88%0.27%2.08%0.14%Highest

 

Q1 2019 Enewsletter Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A98.66%10.99%1.53%13.92%0.1%Highest
Client B97.98%13.96%0.89%6.35%0.13%Higher
Client C98.53%20.38%4.36%21.4%0.08%Highest
Client D98.18%19.93%5.49%27.56%0.07%Higher
Client E98.53%15.19%0.83%5.44%0.07%High
Client F98.47%16.15%3.46%21.40%0.05%High
Client G99.12%17.54%2.17%12.37%0.08%Higher
Client H97.41%20.5%3.58%17.45%0.08%Higher
Client I97.54%11.67%1.38%11.81%0.09%Highest
Client J99.60%42.07%18.29%43.48%0.03%High

Q2 2019 Enewsletter Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A98.66%10.93%1.34%12.29%0.07%Highest
Client B97.66%14.32%0.79%5.52%0.14%Higher
Client C98.46%19.95%4.12%20.64%0.08%Highest
Client D98.37%19.69%5.32%27.03%0.06%Higher
Client E99.1%15.25%0.8%5.25%0.06%High
Client F98.64%14.42%2.21%15.31%0.04%High
Client G98.9%17.76%1.97%11.06%0.09%Higher
Client H98.33%20.69%3.45%16.67%0.06%Higher
Client I98.15%13.84%1.6%11.53%0.09%Highest
Client J99.48%42.42%18.26%43.05%0.03%High

 

Q1 2019 Digital Magazine Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.42%7.83%3.52%44.94%0.14%Highest
Client B95.15%17.98%3.59%19.93%0.33%Higher
Client C96.26%16.87%2.64%15.67%0.24%Highest
Client D98.43%19.57%4.50%23.00%0.39%Higher
Client E99.12%16.55%1.78%10.73%0.16%High
Client F96.90%14.87%4.42%29.74%0.23%High
Client G97.53%16.44%1.57%9.54%0.26%Higher
Client H92.98%15.90%2.54%15.97%0.21%Highest

Q2 2019 Digital Magazine Data

ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
Client A97.16%5.8%2.45%42.28%0.10%Highest
Client B96.61%18.85%3.46%18.34%0.28%Higher
Client C95.35%17.7%2.7%15.23%0.30%Highest
Client D98.47%16.84%3.61%21.46%0.28%Higher
Client E99.36%15.73%1.56%9.94%0.14%High
Client F96.51%13.38%3.78%28.23%0.17%High
Client G97.85%15.7%1.39%8.88%0.25%Higher
Client H93.57%19.28%2.75%14.25%0.3%Highest

Photo by Campaign Creators on Unsplash