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OX3 – Linda Longton from Randall-Reilly

Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to provide visitors with high-value content & receive high-value audience engagement in return. Learn about how her team went through trial and error to find success for their brand and how they investigated their audience in order to provide content that truly mattered to their customers.






To download the slides, click here.

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