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OX3 – Jessica Cole from Becker’s Healthcare

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year, your events should get better and stronger, while still controlling costs where you can. Media events are in the early stages in terms of development and potential. How can you use technology to improve your events and lead to growth year over year?






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