Omeda Release Notes for V.18.17
Our December build includes many updates and enhancements across our products. There have been some time saving updates made in Omail specifically and an exciting time delay which allows you to customize the time the personalization element is delivered.
There is now a description of the issue date instead of a numeric number. This allows you to accurately see the date instead of having to calculate the number of issues per year.
Web Registration Forms
You can now flag an order as surface mail or airmail on a Dragon form. There will be a standard field, as well, when creating a new form.
We have created a new dropdown in the Personalization UI which will allow you to set a time delay before the Personalization element is presented to a visitor on a given list. (Please note this enhancement only works with Olytics 3.0)
Email Builder (Omail)
Summary Stats – saved formats
You can now save your report criteria formats! Once you make your selections for the report criteria, simply click the option at the bottom to ‘save report criteria’. You will be prompted to name the format. When you return, simply load one of your saved formats to save a lot of time.
Exciting news here: Another great way to boost the open rate! You can now enter text to display as the Preheader. This is the teaser copy that appears after the subject line in your recipient’s inbox. You no longer need to code this in your html.
Merge variables for headers and footers
You can now use a merge variable to insert the header or footer content! Automatically merge in the saved content instead of having to manually make additions in your content. There are four options in the merge variable dropdown. To manually insert the content, use either the opt-out header content or opt-out footer content. If you would like to include the merge variable in your content, encase as the Omeda standard merge variable : @(optoutfooterhtml)@ or @(optoutheaderhtml)@
Create GDPR permissions
An API call is now available to allow you to either create or get GDPR permission data. Please contact email@example.com for details on how to use this call.
More Activate Blog Posts
In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common thread strung through all of the most successful enewsletter campaigns we analyzed. Understanding WHY your audience is active and engaged is helpful for strategy, but…Read More
Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For email deployments and reoccurring email series like newsletters and marketing promotions, it is important to make sure you’re targeting your audience. Things like the content…Read More
Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what percentage of their brains were Art vs. Science. We noticed many friends being excited if the score was 50/50 because it implies they have the…Read More