Omeda Release Notes for V.18.16
There are a variety of updates and enhancements in the second November build. They range in updates from User Experience and Audience Search to Web Services and Email Builder.
Added A Knowledge Base Link
There is now a new column added to our Menu Ribbon for Support. It contains a link to our new Knowledge Base as well as a link to our Contact Page.
Now Shows The Product Expire Date & Payment Status
Product Expire Date & Payment Status have been added to the Audience Search Results when a specific Product is requested as part of the search.
Added “Authentications” and “ExternalIds” fields to SCANDO
The Save Customer And Order (SANDO) API has been updated to allow multiple External Ids to be sent in the Request at once, currently only a single one can be sent in at time. Also SCANDO has been updated to accept the Authentication fields (Username/Password), currently in order to add Authentication fields to a customer a separate API call is required.
Removed the one click unsubscribe from Insert Merge Variable drop down
Since the preferred method is for clients is to use the Double Opt Out option, the simple (one page) unsubscribe link from ‘Insert Merge Variable’ drop down has been removed.
More Activate Blog Posts
Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we analyzed almost 1,000 email deployments of the top 25 senders from Omeda’s Email Builder platform. Open Rates seemed to be the best indicator of subject…Read More
Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party audience. Each platform and provider use a similar process with their own nuances to transition consumers into the known atmosphere. Regarding Omeda’s tools, the conversion…Read More
An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of the year. As print publishers began creating an online presence for themselves, they turned to the revenue generator that other websites were using – digital advertisements. While digital advertising is still…Read More