Join us for the 4th Annual Omeda Idea Exchange | OX4
The annual Omeda summit is back! This unique industry event is created specifically for our clients and partners across the Media industry.
Spend 3 days in Downtown Chicago, connecting, learning, and exploring the many facets of the media landscape. Save your spot today & be a part of the fastest growing industry event.
COVID-19 (Coronavirus) Update
Last updated: March 12th, 2020
Clients and Partners,
This evening, Illinois Governor J.B. Pritzker and Chicago Mayor Lori Lightfoot strongly encouraged that any event in Chicago of 250 or more people be suspended through at least May 1st, 2020.
For everyone’s health and safety as well as to practice recommended social distancing, we’ve made the difficult but necessary decision to postpone this year’s Omeda Idea Exchange (OX4). At this time, we are looking at potential alternate dates later this year and will keep everyone updated as the situation evolves.
Please stay safe and let us know if you have any questions. We will be in touch.
The Omeda Team
Look Who's Talking!
General Manager, Marketing Services
EVP & GM, Equipment Division
NEW THIS YEAR: Four Power Panels
1. EXECUTIVE / OPERATIONAL
GTD (get things done) – How media operators focused on execution have moved their business forward.
Moderator: Tom Cintorino
The Next Chapter Consulting
Endeavor Business Media
2. TECHNOLOGY / DEVELOPMENT
Buy vs. Build - Solving the technical challenges to support audience, content, and revenue.
Digital & Data
Endeavor Business Media
3. SALES / REVENUE
Let's see something new - How the best revenue drivers generate and scale.
AC Business Media
Darrell Dal Pozzo
Hughes Data and Engagement Consulting
Vice President, Audience Data and Marketing
Vice President of Marketing & Audience Development
Future Media Group
Director of Audience Development and CASL Compliance Officer
Annex Business Media
See What Attendees are Saying About the Summit:
"More than any other event, Omeda has found a way to match high level strategy sessions with actionable insights."
— Sean Griffey | CEO, Industry Dive
"OX3 has proven to be a very fun and informative event. I’m excited to be a part of this innovative and forward-thinking community."
— Brandi Gangel | Director, Audience Data & Marketing, Babcox Media
"OX3 provided ample opportunities for education and networking. I definitely took away great ideas to implement in how we manage our audience."
— Katy Chitwood | Marketing Specialist, Allured
"I always describe Omeda as our partner, not our platform. The OX events exemplify this."
— Jackie Dandoy | Audience, Director of Database Development, Endeavor Business Media
"Each presentation added value and offered great stats, trends, and ideas for our business. What really stood out for me is just how much Omeda cares for their customers."
— Josee Archer | Director of Audience Development, Questex
"OX3 is when a vendor customer group transcends to a must attend industry event."
— Tom Cintorino | CEO, The Next Chapter Consulting
OX4 Pre-Con: Metering 101 & Training Bootcamps
Monday, April 27th, 2020
All pre-con sessions take place at Omeda's HQ
1 North Dearborn Street , Suite 750
Chicago, IL 60602
(Dearborn and Madison, Chicago Downtown Loop)
Metering 101 General Session
10:00am - 11:00am
Join us for a group discussion around content metering best practices, why & when you should use it, and the questions to ask yourself before you get started.
11:00am - 4:00pm
Each of the below topics will be repeated four times in a row, so attend as many as you'd like in any order. A boxed lunch will be served for bootcamp attendees from 12:00pm - 12:30pm.
- 11:00am - 12:00pm
- 12:30pm - 1:30pm
- 1:45pm - 2:45pm
- 3:00pm - 4:00pm
- Back to Basics
We’re going back to the basics in this session, covering how to leverage Audience Builder’s best features including match evaluation, groups, contact rules, and reports.
- Welcome Series & Re-Engagement
Use Odyssey to create a welcome series that lets your audience know what to expect and keep them engaged. What happens when they become unengaged? We’ll cover that too!
- Unknown to Known - Get to know your anonymous customers!
You have cookies, now what? Learn what information you can leverage from your unknown customers and how to turn them into a known audience.
- Let’s Get Personal
Cut through the industry noise by delivering personalized messages to your audience. We’ll walk you through a simple form set up to collect an opt-in. From there, you can use the information in Personalization to better target your audience in the right place, at the right time.
Please email OX4@omeda.com to schedule your time(s). Space is limited so reserve your spot ASAP!
MONDAY, APRIL 27TH
OX4 full conference begins! All registered OX4 attendees are welcome.
Welcome reception at Flight Club Chicago
111 W Wacker Drive
Chicago, IL 60601
TUESDAY, APRIL 28TH
Loews Chicago Hotel (Downtown)
455 N Park Drive
Chicago, IL 60611
Breakfast and Registration
8:00am – 8:45am
Opening Remarks & Welcome - Aaron Oberman, CEO
8:45am – 9:00am
Andrew Hanelly | Partner | Revmade
9:00am – 9:45am
Panel – Corporate/Executive
9:45am – 10:15am
10:15am – 10:30am
Panel – Technology/Development
10:30am – 11:00am
Mark Aikman | General Manager, Marketing Services | Mercedes-Benz
11:00am – 11:45am
11:45am – 1:15pm
Panel – Sales/Revenue
1:15pm – 1:45pm
Prescott Shibles | EVP & GM, Equipment Division | Randall-Reilly
1:45pm – 2:30pm
2:30pm – 2:45pm
Panel - Audience
2:45pm – 3:15pm
3:15pm – 4:15pm
4:15pm – 5:15pm
Buses leave Loews hotel lobby for Teatro ZinZanni
Client Appreciation Party - cocktails and appetizers
6:30pm – 7:30pm
Full Dinner and Show
7:30pm – 10:00pm
After-party at The Dearborn (across the street from the show venue)
10:00pm – 11:30pm
WEDNESDAY, APRIL 29TH
8:00am – 9:00am
Omeda Product Demos, Roadmap, & Annual Engagement Data
9:00am – 12:00pm
OX4 concludes at 12:00pm - see you in 2021!
Hotel Information: Loews Downtown Chicago
We are excited to be returning to the Loews Downtown Chicago this year. Reserve your spot at the elegant Loews just a few blocks off of Michigan Avenue.
The group rate of $235 (plus tax and fees) is available — please be sure to click below & reserve your room rate or call 844.824.7347 and mention the Omeda room rate.
Two Nights of Networking in the Heart of Chicago
4.27 | Flight Club Chicago
111 W Wacker Dr, Chicago, IL 60601
Kick-off OX4 on the second floor of the London inspired social darts venue. Enjoy food stations & drinks as you mingle with attendees from across the industry. Stay till the end of the night for the top scorers to face-off.
4.28 | Teatro ZinZanni
32 W Randolph St, Chicago, IL 60601
Spend the second night of OX4 with us under the big top as we rent out Broadway in Chicago's hit: Teatro ZinZanni. Enjoy an hour of drinks and networking and then head into the show which incorporates dinner and a whirlwind of international cirque and comedy.