Join us for the 4th Annual Omeda Idea Exchange | OX4

The annual Omeda summit is back! This unique industry event is created specifically for our clients and partners across the Media industry.
Spend 3 days in Downtown Chicago, connecting, learning, and exploring the many facets of the media landscape. Save your spot today & be a part of the fastest growing industry event.

COVID-19 (Coronavirus) Update
Last updated: March 12th, 2020

OX4 Postponed

Clients and Partners,

This evening, Illinois Governor J.B. Pritzker and Chicago Mayor Lori Lightfoot strongly encouraged that any event in Chicago of 250 or more people be suspended through at least May 1st, 2020.

For everyone’s health and safety as well as to practice recommended social distancing, we’ve made the difficult but necessary decision to postpone this year’s Omeda Idea Exchange (OX4). At this time, we are looking at potential alternate dates later this year and will keep everyone updated as the situation evolves.

Please stay safe and let us know if you have any questions. We will be in touch.

Best,
The Omeda Team

Look Who's Talking!

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Andrew Hanelly
Partner
Revmade

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Mark Aikman
General Manager, Marketing Services
Mercedes-Benz

Prescott-Headshot

Prescott Shibles
EVP & GM, Equipment Division
Randall-Reilly

NEW THIS YEAR: Four Power Panels

1. EXECUTIVE / OPERATIONAL

GTD (get things done) – How media operators focused on execution have moved their business forward.

TOmC

Moderator: Tom Cintorino
CEO
The Next Chapter Consulting

kateSpellman

Kate Spellman
CMO
Questex

HeatherFarley

Heather Farley
CCO
Access Intelligence

JuneGriffin

June Griffin
CMO
Endeavor Business Media

2. TECHNOLOGY / DEVELOPMENT

Buy vs. Build - Solving the technical challenges to support audience, content, and revenue.

Joel-Huges

Moderator:
Joel Hughes
CMO
Cloudbakers

Eliz-Headshot

Elizabeth Kachoris
Senior Director,
Digital & Data

PMMI

Aikman-Headshot_photoshoptemplate

Terillo Walls
Technology Director
Brief Media

Kammerzelt

Eric Kammerzelt
CTO
Endeavor Business Media

3. SALES / REVENUE

Let's see something new - How the best revenue drivers generate and scale.

 

dippell

Moderator:
Robert Dippell
Founder
Overscore

AmySchwandt

Amy Schwandt
CRO
AC Business Media

DarrellDalPzzo-Headshot

Darrell Dal Pozzo
CXO
BNP Media

4. AUDIENCE

RhondaHughes

Moderator:
Ronda Hughes
Hughes Data and Engagement Consulting

Brandi Gangel
Vice President, Audience Data and Marketing
Babcox Media

JoeWebster

Joe Webster
Vice President of Marketing & Audience Development
Future Media Group

vesna

Vesna Moore
Director of Audience Development and CASL Compliance Officer
Annex Business Media

See What Attendees are Saying About the Summit:

"More than any other event, Omeda has found a way to match high level strategy sessions with actionable insights."

 — Sean Griffey | CEO, Industry Dive

"OX3 has proven to be a very fun and informative event. I’m excited to be a part of this innovative and forward-thinking community."

 — Brandi Gangel | Director, Audience Data & Marketing, Babcox Media

"OX3 provided ample opportunities for education and networking. I definitely took away great ideas to implement in how we manage our audience."

 — Katy Chitwood | Marketing Specialist, Allured

"I always describe Omeda as our partner, not our platform. The OX events exemplify this."

— Jackie Dandoy | Audience, Director of Database Development, Endeavor Business Media

"Each presentation added value and offered great stats, trends, and ideas for our business. What really stood out for me is just how much Omeda cares for their customers."

— Josee Archer | Director of Audience Development, Questex

"OX3 is when a vendor customer group transcends to a must attend industry event."

— Tom Cintorino | CEO, The Next Chapter Consulting

OX4 Pre-Con: Metering 101 & Training Bootcamps

Monday, April 27th, 2020

All pre-con sessions take place at Omeda's HQ

1 North Dearborn Street , Suite 750
Chicago, IL 60602
(Dearborn and Madison, Chicago Downtown Loop)

Metering 101 General Session
10:00am - 11:00am

Join us for a group discussion around content metering best practices, why & when you should use it, and the questions to ask yourself before you get started.

Bootcamp Sessions
11:00am - 4:00pm

Each of the below topics will be repeated four times in a row, so attend as many as you'd like in any order. A boxed lunch will be served for bootcamp attendees from 12:00pm - 12:30pm.

  • 11:00am - 12:00pm
  • 12:30pm - 1:30pm
  • 1:45pm - 2:45pm
  • 3:00pm - 4:00pm

Bootcamp Topics:

  1. Back to Basics 
    We’re going back to the basics in this session, covering how to leverage Audience Builder’s best features including match evaluation, groups, contact rules, and reports.
  2. Welcome Series & Re-Engagement
    Use Odyssey to create a welcome series that lets your audience know what to expect and keep them engaged. What happens when they become unengaged?  We’ll cover that too!
  3. Unknown to Known - Get to know your anonymous customers!
    You have cookies, now what? Learn what information you can leverage from your unknown customers and how to turn them into a known audience. 
  4. Let’s Get Personal
    Cut through the industry noise by delivering personalized messages to your audience. We’ll walk you through a simple form set up to collect an opt-in. From there, you can use the information in Personalization to better target your audience in the right place, at the right time.

Please email OX4@omeda.com to schedule your time(s). Space is limited so reserve your spot ASAP!

OX4 Agenda

MONDAY, APRIL 27TH

6:00pm -9:00pm

OX4 full conference begins! All registered OX4 attendees are welcome.

Welcome reception at Flight Club Chicago
111 W Wacker Drive
Chicago, IL 60601

TUESDAY, APRIL 28TH

Loews Chicago Hotel (Downtown)
455 N Park Drive
Chicago, IL 60611

Breakfast and Registration
8:00am – 8:45am

Opening Remarks & Welcome - Aaron Oberman, CEO
8:45am – 9:00am

Andrew Hanelly | Partner | Revmade
9:00am – 9:45am

Panel – Corporate/Executive
9:45am – 10:15am

Morning Break
10:15am – 10:30am

Panel – Technology/Development
10:30am – 11:00am

Mark Aikman | General Manager, Marketing Services | Mercedes-Benz
11:00am – 11:45am

Lunch
11:45am – 1:15pm

Panel – Sales/Revenue
1:15pm – 1:45pm

Prescott Shibles | EVP & GM, Equipment Division | Randall-Reilly
1:45pm – 2:30pm

Afternoon Break
2:30pm – 2:45pm

Panel - Audience
2:45pm – 3:15pm

Success Stories
3:15pm – 4:15pm

Roundtables
4:15pm – 5:15pm

Buses leave Loews hotel lobby for Teatro ZinZanni
6:15pm

Client Appreciation Party - cocktails and appetizers
6:30pm – 7:30pm

Full Dinner and Show
7:30pm – 10:00pm

After-party at The Dearborn (across the street from the show venue)
10:00pm – 11:30pm

WEDNESDAY, APRIL 29TH

Breakfast
8:00am – 9:00am

Omeda Product Demos, Roadmap, & Annual Engagement Data
9:00am – 12:00pm

OX4 concludes at 12:00pm - see you in 2021!

Hotel Information: Loews Downtown Chicago

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We are excited to be returning to the Loews Downtown Chicago this year. Reserve your spot at the elegant Loews just a few blocks off of Michigan Avenue.

The group rate of $235 (plus tax and fees) is available — please be sure to click below & reserve your room rate or call 844.824.7347 and mention the Omeda room rate.

Two Nights of Networking in the Heart of Chicago

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4.27 | Flight Club Chicago
111 W Wacker Dr, Chicago, IL 60601

Kick-off OX4 on the second floor of the London inspired social darts venue. Enjoy food stations & drinks as you mingle with attendees from across the industry. Stay till the end of the night for the top scorers to face-off.

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4.28 | Teatro ZinZanni 
32 W Randolph St, Chicago, IL 60601

Spend the second night of OX4 with us under the big top as we rent out Broadway in Chicago's hit: Teatro ZinZanni. Enjoy an hour of drinks and networking and then head into the show which incorporates dinner and a whirlwind of international cirque and comedy.

Look Who's Attending:

bnp
Babcox_cleanedup
beckerhealthcare1000x630new
Ensemble-logo
PMMI_logo_horizontal
Untitled-2
endeavor-logo
informa-logo
access-intelligence
WATT-global-media-logo_copy

Are you bringing a team of 4 or more team members?
Email us at OX4@omeda.com for our group rates!

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