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Audience Builder (OnQ) – How to Query on Categories & Tags
How to Query using Olytics Category and/or Olytics Tag
Step 1: Enter a date range or static date in the Date Filter (this field is required)
Step 2: Select an Action Count from the dropdown (default is ‘Any’)
Step 3: Search for the category/tag you’d like to target
Note: In order to query actions on a specific category/tag within a specified date range, you’ll need the Olytics Category and Olytics Tag skittles configured in your Audience Builder.
Searching for an action count on a single category/tag
If you choose a single category/tag, the action count for the date range will apply to this category/tag only.
For example, if you’ve selected an action count that is > or = 5 and have a single tag, it will look for anyone who has a total of 5 or more hits on this exact tag, ‘Audience Development’.
Search for an action count on multiple categories/tags – “or”
If you choose more than one category/tag, the action count will work with ‘or’ logic.
For example, if you’ve selected an action count that is > or = 5 and have selected 3 tags, it will look for anyone who has a total of 5 or more hits to any combination of these selected tags.
Search for an action count on multiple categories/tags – “and”
First, start with a single category/tag. The action count and date range you set will apply to this tag only.
Next, you can clone this group and choose a new category/tag (and date range if desired).
Setting “And” for each group will return those who have met the action count for both Group 1 AND Group 2
For example, if you’ve selected an action count that is > or = 5 and have Group 1 with Tag ‘Audience Development’ and Group 2 with Tag ‘CDP’, it will look for anyone who has a total of 5 or more hits on Audience Development AND 5 or more hits on CDP. If it is less than 5 for either of these, that person won’t be included in the query.
If you do not have access to these skittles or have additional questions about this functionality, please contact your Audience Services team.