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Opt-Out Footer Merge Variable

In Email Builder, you’ll need to add the footer text within the message content, or you can setup & add the footer content via Email Builder (Omail) > Tools > Opt-out Settings

It can be setup at the brand level or deployment type level.

Select Opt-out footer (HTML) and add the footer text within the Opt-out Link Asset box. Save.

HTML footer verbiage must be coded in HTML.

Then, code in the opt-out footer merge variable @{optoutfooterhtml}@ in the html or text content to automatically merge in the saved footer content.


The standard merge variable for the opt out footer: @{optoutfooterhtml}@ & @{optoutfootertext}@ need to be properly coded in the message body. Users still need to format the footer text — adding style, align, color attributes as needed.

The link within footer merge variable, including the dragon preference center link, will not be tracked in Email Builder.

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