Webinar activity is critical to building a full 360 degree view of your audience.  Not only does it give you a unique insight into what topics your audience members are interested in but it will also open up advertising and sponsoring opportunities by combining it with the rich data that is already at Omeda.  In order to ensure this data is easily included in the Audience Member Profiles at Omeda, we now offer the ability to automatically bring in and append your ON24 attendee information.

What do we need from you?

• Existing ON24 account
• ON24 API Key
• ON24 Client Id

How do I set up the integration?

Before the integration event can begin running there is some setup that needs to be completed by someone at Omeda.  Once you have obtained both the API Key and Client Id from your ON24 account please pass this information onto your Omeda Client Services Representative.  From there your CSR will work internally to get the ON24 Integration Event up and running nightly.

How does the Integration work?

Once the ON24 event has been setup to run it will…

• run nightly
• pick up any changes from ON24 that occurred in the last 24 hours
  • Changes include people who registered for, attended a live or on-demand webinar
• create new Webinar Products (if needed)
• create new Demographics (if needed)
• append Webinar Behaviors, Behavior Attributes and Demographics to Customers
• find Customer matches based on an existing ON24 UserId at Omeda
• match Customers based on rules set in Omatch

Brand Level Created

Customer Data Captured