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Odyssey – Timing Elements

The Odyssey timing elements include the following:

  • Schedule
  • Wait
  • Stop

These elements allow you to specify when a voyage should begin, when your audience should advance to the next element, and when an audience should no longer continue within the voyage.

Using the Schedule Element

The Schedule element is required for any Odyssey voyage and enables users to select the date and time when the voyage should begin.

After adding a Schedule element to your voyage canvas and clicking the element, the voyage creator can then provide the scheduling details in the element inspector on the right side of the canvas.

Schedule Element

The Element Name will be set to “Schedule 1” by default but this can be edited to better describe the element within the voyage.

You can select the Date and Time that the voyage should begin. For Continuous voyages, the Time selected will be used to begin future iterations of the voyage at the frequency set in the Audience Element.

Optionally, you can also select an End Date for your voyage. This is recommended for Continuous marketing voyages that should discontinue after an event occurs or the marketing effort ends.

There are two options for how you’d like to stop your voyage:

  • Graceful: This option means that when the End Date is reached, no new audience members will enter the voyage, but existing audience members within the voyage will continue until they reach the end.
  • Immediate Stop: This option means that when the End Date is reached, no new customers will enter a voyage, and existing customers will stop where they are.

Using the Wait Element

The Wait element can be added to any voyage and can be used to hold your audience until the next step of the voyage. This is typically used after Channel or Marketplace.

After adding a Wait element to your voyage canvas and clicking the element, the voyage creator can then provide the Wait details within the element inspector on the right side of the canvas.

The Element Name will be set to “Wait 1” by default but this can be edited to better describe the Wait in the context of your voyage.

Three fields are available within the Wait element to allow you to specify the wait duration.

  • Days
  • Hours
  • Minutes

The Wait time must be at least 15 minutes.

If your voyage is currently in progress, the Wait element can be paused so that the wait duration can be edited. Simply Pause the voyage, make your changes, and click resume.

Using the Stop Element

The Stop element can be added to any voyage and can be used to indicate the completion of a voyage branch. No other elements can be connected to this element.

Connections and the Timing Elements

Each element in a Voyage can be connected to and from a subset of other elements. The available connections for the Schedule, Wait and Stop elements are listed below.

Connections and the Schedule Element

These elements can connect to a Schedule elementThese elements can be connected from a Schedule element
AudienceEmail
Stop
Metering
Personalization
Split
Filter
Form Submit
Export
Pathfinder
Facebook Ad Manager
Facebook Event Manager
AdRoll CRM Audience
Adroll Event Based Audience
Google Ad Manager

Connections and the Wait Element

These elements can connect to a Wait elementThese elements can be connected from a Wait element
Email
Personalization
Metering
Form Submit
Export
Facebook Ad Manager
Facebook Event Manager
AdRoll CRM Audience
Adroll Event Based Audience
Google Ad Manager
Email
Stop
Metering
Personalization
Split
Filter
Export
Pathfinder
Facebook Ad Manager
Facebook Event Manager
AdRoll CRM Audience
Adroll Event Based Audience
Google Ad Manager

Connections and the Stop Element

These elements can connect to a Stop element
Schedule
Email
Personalization
Metering
Split
Filter
Form Submit
Export
Facebook Ad Manager
Facebook Event Manager
AdRoll CRM Audience
Adroll Event Based Audience
Google Ad Manager

Additional Resources

  • Watch our How To video on Audience Scheduling Options here

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