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- Behavior Lookup By Customer Id
- Customer Change Lookup
- Customer Comprehensive Lookup By Customer Id
- Customer Lookup By Customer Id
- Customer Lookup By Email Address
- Customer Lookup By EncryptedCustomerId
- Customer Lookup By External ID
- Customer Lookup By Name and Country
- Customer Lookup By PostalAddressId
- Customer Merge History Lookup
- Demographic Lookup By Customer Id
- Email Address Lookup By Customer Id
- External ID Lookup By Customer Id
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- Subscription Lookup By Customer Id
- Subscription Lookup By Email
- Customer Lookup by Hashed Email Address
- Order History Lookup by Customer Id
- Show all articles ( 4 ) Collapse Articles
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
- Email Deployment Add Audience
- Email Deployment Approval Lookup
- Email Deployment Audience List FTP
- Email Deployment Cancel
- Email Deployment Clone
- Email Deployment Content
- Email Deployment Content Lookup
- Email Deployment Lookup
- Email Deployment Remove Audience
- Email Deployment Schedule
- Email Deployment Search
- Email Deployment Test
- Email Deployment Unschedule
- Email On Demand Send
- Email Opt In/Out Lookup
- Email Optin Queue
- Email Optout Queue
- Email Flag Email As Invalid
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- Release Notes for V20.17
- Release Notes for V20.16
- Release Notes for V20.15
- Release Notes for V20.14
- Release Notes for V20.13
- Release Notes for V20.12
- Release Notes for V20.11
- Release Notes for V20.10
- Release Notes for V20.9
- Release Notes for V20.8
- Release Notes for V20.7
- Release Notes for V20.6
- Release Notes for V20.5
- Release Notes for V20.4
- Release Notes for V20.3
- Release Notes for V20.2
- Release Notes for V20.1
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- Release Notes for V19.17
- Release Notes for V19.16
- Release Notes for V19.15
- Release Notes for V19.14
- Release Notes for V19.13
- Release Notes for V19.12
- Release Notes for V19.11
- Release Notes for V19.10
- Release Notes for V19.9
- Release Notes for V19.8
- Release Notes for V19.7
- Release Notes for V19.6
- Release Notes for V19.5
- Release Notes for V19.4
- Release Notes for V19.3
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- Customer Olytics Data
- Form Listener
- Olytics - Integration Description
- Olytics - Product Outline
- Olytics Comprehensive Lookup
- Olytics Customer Search
- Olytics Customer Top Values
- Reports - Web Behavior Reporting
- Web Behavioral Tracking (Olytics) - Overview & Capabilities
- Audience Builder (OnQ) - Querying Olytics Fields
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- Email - Clickbot Reporting
- Reports - Audience Builder (OnQ) Reporting
- Reports - Audience Overlap Report
- Reports - Audience Report
- Reports - Data Tracker Reporting
- Reports - Email Reporting
- Reports - Issue Activity Reporting
- Reports - Web Behavior Reporting
- Reports - Overview
- Reports- FAQs
- Reports - Email Device and Client Type Reporting
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
- Email Deployment Add Audience
- Email Deployment Approval Lookup
- Email Deployment Audience List FTP
- Email Deployment Cancel
- Email Deployment Clone
- Email Deployment Content
- Email Deployment Lookup
- Email Deployment Remove Audience
- Email Deployment Schedule
- Email Deployment Search
- Email Deployment Test
- Email Deployment Unschedule
- Email On Demand Send
- Email Opt In/Out Lookup
- Email Optin Queue
- Email Optout Queue
- Email Flag Email As Invalid
- Email - Checklist for Sends Created via API Calls
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- Email Services - Overview & Capabilities
- Email Builder - User Guide
- Email - Deployment Checklist & Best Practices
- Omeda - Getting Support
- Email - Advanced Features
- Email - A/B Testing
- Email - Appending Lists On Triggered Deployments
- Email - Assigning Link Tracking Categories
- Email - Automated ACS Notifications
- Email - Deliverability
- Email - Dynamic Content
- Email - FAQs
- Email - Glossary
- Email - Link Tracking Errors
- Email - Merge Variables
- Email - Preference Page
- Email - Recurring Deployments
- Email - Triggered Deployments
- Email - User Set-up
- Email - Web Tracking
- Email - Web Tracking String Parameter Definitions
- Email Builder - Getting Started
- Email - Stealth Link
- Email - Clickbot Reporting
- Email - Validation Services
- Email - Opt-Out Footer Merge Variable
- Reports - Email Reporting
- Email - Whitelisting Email Newsletters
- Email - Request a New Deployment Type
- Email - Behavioral Data
- Email - Deployment Defaults
- Email - Deployment Type Creation
- Email - Automation for Email Sending
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- Odyssey - Audience Element
- Odyssey - Timing Elements
- Odyssey - Email Element
- Odyssey - Filter Element
- Odyssey - Form Submit Element
- Odyssey - Export Element
- Odyssey - Split Element
- Odyssey - Personalization Element
- Odyssey - Metering Element
- Odyssey - Pathfinder Element
- Odyssey - Google Ad Manager Element
- Odyssey - Adroll Elements
- Odyssey - Facebook Elements
- Odyssey - Goal Element
- Odyssey Overview
- Odyssey - FAQs
- Odyssey - Reporting
- Odyssey - Querying Element Visitors in Audience Builder
- Odyssey - Using Profiles
- Odyssey - Email Merge Variables
- Odyssey - Omeda's Email Designer
- Odyssey - Email Designer Templates
- Odyssey - Merging Paths
- Odyssey - Creating Custom Templates
- Odyssey - Voyage Templates
- Odyssey - Editing an In Progress Voyage
- Odyssey - Error Troubleshooting
- Odyssey - Dynamic Content
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- Audience Builder (OnQ) - Admin User Guide
- Audience Builder (OnQ) - How To Query Customers
- Audience Builder (OnQ) - Match Evaluation
- Audience Builder (OnQ) - Overview
- Audience Builder (OnQ) - Query Result Outputs
- Reports - Audience Builder (OnQ) Reporting
- Email - Behavioral Data
- Audience Builder (OnQ) - Advanced Features
- Audience Builder (OnQ) - Querying Olytics Fields
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- How to conditionally display a question on your form (video)
- How to create and add an email confirmation to your form (video)
- How to update a demographic (video)
- How To Use A/B Testing on your Dragon Webform (video)
- How To Use Progressive Profiling
- How to send a user back to your website after form submission (redirect to a return URL)
- Best practices for testing forms
- Dragon Forms URL Structure and Appending Parameters
- Form Builder (Dragon) - Overview
- Form Builder (Dragon) Themes
- Form Builder ADA Compliance
- Styling Your Dragon Webforms
- Test links v. live links
- Using a Custom Domain for your Dragon Webform
- Using Dragon Form Builder to capture a Behavior Subscription Attribute
- 2020 Form Builder Updates
- Form Builder - Using Campaign Promo Codes
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- Knowledge Base Home
- Marketing Automation & Email Builder
- Marketing Automation (Odyssey)
- Odyssey - Reporting
Odyssey – Reporting
Odyssey Reporting enables users to review the performance of a Voyage while it’s in progress or after it is completed. You can view the reporting numbers for Voyages that are currently In Progress or Done. To access the reporting, click on the Voyage you’d like to analyze from your brand’s list.
Once you click into the Voyage, there are two options available to view the Voyages reporting:
- Click “Reporting: OFF” on the Voyage canvas to toggle the reporting on
- Click on the ellipsis icon “…” in the top right corner and click “View Analytics
Viewing Reporting within a Voyage
Each element in the voyage will display analytics based on the number of audience members that reached the element and their behavior. These metrics can be exported by clicking the ellipsis icon, “…”, at the top right and selecting “Export (PDF)”.
Using ‘View Analytics’
After selecting the ‘View Analytics’ option from the ellipsis icon, “…”, on the top right of the screen, individual metrics will be displayed for each element. For continuous voyages, metrics will be broken out by date for each element.
Reporting Figures by Element
- Email
- Audience Size: the number of people in your audience
- Delivered: the number of emails that were delivered to your audience
- Unique Opens: the number of emails that were opened
- Unique Clicks: the number of emails that were clicked through (if they had a link)
- Personalization
- Audience Size: Number of customers that were targeted with the personalization message
- Impressions: Number of views of the message (One person may see the message multiple times)
- Unique Impressions: Number of people who have seen the message
- Unique Clicks: Number of people who have clicked on the link within the message (if there is a link)
- Facebook/Instagram
- Audience Size: Number of people who can be targeted with the Facebook or Instagram ad
- Pushed: Number of customers in a list that were pushed through to Facebook or Instagram for the audience for the ad
- The following all only display Audience Size:
- Audience
- Wait
- Stop
- Filter
- Pathfinder
- Export
- Metering
- Google Ad Manager
- Adroll
View Reports for Emails
When you have emails included in your voyage, further reporting is available for each deployment. These can be found in Email Builder under Search > Regular Deployments > and by selecting Odyssey Only as the “Sent As” value. You can select an View Summary or View Report to access the following reports.
- Heat Map: Displays unique and gross click data as an overlay on your actual content. The Heat Map is only able to show clicks that occurred on the html version.
- Preview Content: Will show what the email looked like
- Delivery Throughput and Response Statistics
- Final List Qantity: Number of people who were to be sent the email
- Delivered Quantity: Number of emails that received the email
- Bounced Quantity: Number of emails that did not get delivered
- Response Categories: The actions that recipients took in regard to the email
- Link URL: The different links from the email are listed and then a unique and total count of clicks for each of them is displayed.