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- Email Deployment
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- Release Notes for V20.17
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- Release Notes for V19.17
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- Customer Olytics Data
- Form Listener
- Olytics - Integration Description
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- Reports - Web Behavior Reporting
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- Email - Clickbot Reporting
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
- Email Deployment Add Audience
- Email Deployment Approval Lookup
- Email Deployment Audience List FTP
- Email Deployment Cancel
- Email Deployment Clone
- Email Deployment Content
- Email Deployment Lookup
- Email Deployment Remove Audience
- Email Deployment Schedule
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- Email Deployment Unschedule
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- Email Opt In/Out Lookup
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- Email Services - Overview & Capabilities
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- Odyssey - Audience Element
- Odyssey - Timing Elements
- Odyssey - Email Element
- Odyssey - Filter Element
- Odyssey - Form Submit Element
- Odyssey - Export Element
- Odyssey - Split Element
- Odyssey - Personalization Element
- Odyssey - Metering Element
- Odyssey - Pathfinder Element
- Odyssey - Google Ad Manager Element
- Odyssey - Adroll Elements
- Odyssey - Facebook Elements
- Odyssey - Goal Element
- Odyssey Overview
- Odyssey - FAQs
- Odyssey - Reporting
- Odyssey - Querying Element Visitors in Audience Builder
- Odyssey - Using Profiles
- Odyssey - Email Merge Variables
- Odyssey - Omeda's Email Designer
- Odyssey - Email Designer Templates
- Odyssey - Merging Paths
- Odyssey - Creating Custom Templates
- Odyssey - Voyage Templates
- Odyssey - Editing an In Progress Voyage
- Odyssey - Error Troubleshooting
- Odyssey - Dynamic Content
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- Audience Builder (OnQ) - Admin User Guide
- Audience Builder (OnQ) - How To Query Customers
- Audience Builder (OnQ) - Match Evaluation
- Audience Builder (OnQ) - Overview
- Audience Builder (OnQ) - Query Result Outputs
- Reports - Audience Builder (OnQ) Reporting
- Email - Behavioral Data
- Audience Builder (OnQ) - Advanced Features
- Audience Builder (OnQ) - Querying Olytics Fields
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- How to conditionally display a question on your form (video)
- How to create and add an email confirmation to your form (video)
- How to update a demographic (video)
- How To Use A/B Testing on your Dragon Webform (video)
- How To Use Progressive Profiling
- How to send a user back to your website after form submission (redirect to a return URL)
- Best practices for testing forms
- Dragon Forms URL Structure and Appending Parameters
- Form Builder (Dragon) - Overview
- Form Builder (Dragon) Themes
- Form Builder ADA Compliance
- Styling Your Dragon Webforms
- Test links v. live links
- Using a Custom Domain for your Dragon Webform
- Using Dragon Form Builder to capture a Behavior Subscription Attribute
- 2020 Form Builder Updates
- Form Builder - Using Campaign Promo Codes
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- Knowledge Base Home
- Marketing Automation & Email Builder
- Marketing Automation (Odyssey)
- Odyssey Elements
- Odyssey - Goal Element
Odyssey – Goal Element
Voyage creators can leverage the Odyssey Goal element to track the success of their voyages and remove audience members within the voyage that have met the goal. This will prevent audience members from receiving additional marketing efforts if they have already met the purpose of the voyage.
After adding an Audience element to your voyage canvas and clicking the element, the voyage creator can then provide their Goal Criteria in the element inspector on the right side of the canvas.
Using the Goal Element
You can add a goal to a static or continuous voyage by clicking ‘Create Goal’ from the ‘…’ icon at the top right of the canvas.

Once clicked the Goal element will appear on the canvas. This can be moved on the canvas but cannot be connected to other elements.
Within the Element Inspector on the right side of the canvas, you can select and Audience Builder query or create a new one that represents the goal for your voyage. For example, if your voyage is promoting an event, your query would consist of all registrants for that event.

You can also choose to upload an External Goal File, if the audience members who meet the goal are stored in another system. A Customer Id or Email Address is required in your external file.
When a voyage with a Goal is In Progress, each audience member within the voyage will be checked against the goal element every 30 minutes. If an audience member meets the criteria, they will be suppressed from visiting additional elements in the voyage.
Additionally, the Goal element can be paused and additional External Goal Files can be added while the voyage is In Progress.
If Reporting is toggled on, audience members who meet the criteria will be displayed beneath the goal element.
