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- Behavior Lookup By Customer Id
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- Email Deployment
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- Release Notes for V20.17
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- Release Notes for V19.17
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- Customer Olytics Data
- Form Listener
- Olytics - Integration Description
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- Olytics Customer Top Values
- Reports - Web Behavior Reporting
- Web Behavioral Tracking (Olytics) - Overview & Capabilities
- Audience Builder (OnQ) - Querying Olytics Fields
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- Email - Clickbot Reporting
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
- Email Deployment Add Audience
- Email Deployment Approval Lookup
- Email Deployment Audience List FTP
- Email Deployment Cancel
- Email Deployment Clone
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- Email Deployment Lookup
- Email Deployment Remove Audience
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- Email - Checklist for Sends Created via API Calls
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- Email Services - Overview & Capabilities
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- Odyssey - Audience Element
- Odyssey - Timing Elements
- Odyssey - Email Element
- Odyssey - Filter Element
- Odyssey - Form Submit Element
- Odyssey - Export Element
- Odyssey - Split Element
- Odyssey - Personalization Element
- Odyssey - Metering Element
- Odyssey - Pathfinder Element
- Odyssey - Google Ad Manager Element
- Odyssey - Adroll Elements
- Odyssey - Facebook Elements
- Odyssey - Goal Element
- Odyssey Overview
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- Odyssey - Reporting
- Odyssey - Querying Element Visitors in Audience Builder
- Odyssey - Using Profiles
- Odyssey - Email Merge Variables
- Odyssey - Omeda's Email Designer
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- Odyssey - Merging Paths
- Odyssey - Creating Custom Templates
- Odyssey - Voyage Templates
- Odyssey - Editing an In Progress Voyage
- Odyssey - Error Troubleshooting
- Odyssey - Dynamic Content
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- Audience Builder (OnQ) - Admin User Guide
- Audience Builder (OnQ) - How To Query Customers
- Audience Builder (OnQ) - Match Evaluation
- Audience Builder (OnQ) - Overview
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- Reports - Audience Builder (OnQ) Reporting
- Email - Behavioral Data
- Audience Builder (OnQ) - Advanced Features
- Audience Builder (OnQ) - Querying Olytics Fields
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- How to conditionally display a question on your form (video)
- How to create and add an email confirmation to your form (video)
- How to update a demographic (video)
- How To Use A/B Testing on your Dragon Webform (video)
- How To Use Progressive Profiling
- How to send a user back to your website after form submission (redirect to a return URL)
- Best practices for testing forms
- Dragon Forms URL Structure and Appending Parameters
- Form Builder (Dragon) - Overview
- Form Builder (Dragon) Themes
- Form Builder ADA Compliance
- Styling Your Dragon Webforms
- Test links v. live links
- Using a Custom Domain for your Dragon Webform
- Using Dragon Form Builder to capture a Behavior Subscription Attribute
- 2020 Form Builder Updates
- Form Builder - Using Campaign Promo Codes
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- Knowledge Base Home
- Integrations
- External Integrations
- Google Ad Manager
- Google Ad Manager – Integration Description
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Google Ad Manager – Integration Description
This integration allows you to combine an enhanced version of our CDP (Olytics) web tracking software, a new straightforward integration interface, and some JavaScript snippets that you place on your pages, with your Google Ad Manager in order to track and target segments of your subscriber database like never before.
One of the key benefits to using this integration, is the ability to target the live data collected in your Omeda database. Anything you can query in Omeda’s platform can then be pushed to Google Ad Manager as a Key/Value target.
Some example targeting segments could include:
- Customers that are due for magazine renewal in the coming month.
- Specific demographics such as Job Title, Industry, Interests, etc..
- Customers that have paid for a subscription in the last month.
- Customers who have let their magazine subscription age out of Active status.
- Customers that work for Fortune 100, 500, or 1,000 companies.
For detailed integration instructions and additional insight into the overall functionality and use cases, please visit our Google Ad Manager page.
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