Search the Omeda Knowledge Base
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- Behavior Lookup By Customer Id
- Customer Change Lookup
- Customer Comprehensive Lookup By Customer Id
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- Customer Lookup By Email Address
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- Customer Merge History Lookup
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- Order History Lookup by Customer Id
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
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- Release Notes for V18.10
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- Release Notes for V20.1
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- Release Preview for V20.13
- Release Preview for October 9, 2020
- Release Notes for V20.12
- Release Preview for October 30, 2020
- Release Preview for November 20, 2020
- Release Preview for December 11, 2020
- Release Notes - January 8th, 2021
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- Customer Olytics Data
- Form Listener
- Olytics - Integration Description
- Olytics - Product Outline
- Olytics Comprehensive Lookup
- Olytics Customer Search
- Olytics Customer Top Values
- Reports - Web Behavior Reporting
- Web Behavioral Tracking (Olytics) - Overview & Capabilities
- Audience Builder (OnQ) - Querying Olytics Fields
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- Email - Clickbot Reporting
- Reports - Audience Builder (OnQ) Reporting
- Reports - Audience Overlap Report
- Reports - Audience Report
- Reports - Data Tracker Reporting
- Reports - Email Reporting
- Reports - Issue Activity Reporting
- Reports - Web Behavior Reporting
- Reports - Overview
- Reports- FAQs
- Reports - Email Device and Client Type Reporting
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
- Email Deployment Add Audience
- Email Deployment Approval Lookup
- Email Deployment Audience List FTP
- Email Deployment Cancel
- Email Deployment Clone
- Email Deployment Content
- Email Deployment Lookup
- Email Deployment Remove Audience
- Email Deployment Schedule
- Email Deployment Search
- Email Deployment Test
- Email Deployment Unschedule
- Email On Demand Send
- Email Opt In/Out Lookup
- Email Optin Queue
- Email Optout Queue
- Email Flag Email As Invalid
- Email - Checklist for Sends Created via API Calls
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- Email - A/B Testing
- Email - Advanced Features
- Email - Appending Lists On Triggered Deployments
- Email - Assigning Link Tracking Categories
- Email - Automated ACS Notifications
- Email - Deliverability
- Email - Deployment Checklist & Best Practices
- Email - Dynamic Content
- Email - FAQs
- Omeda - Getting Support
- Email - Glossary
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- Email - Merge Variables
- Email - Preference Page
- Email - Recurring Deployments
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- Email - User Set-up
- Email - Web Tracking
- Email - Web Tracking String Parameter Definitions
- Email Builder - Getting Started
- Email - Stealth Link
- Email - Clickbot Reporting
- Email - Validation Services
- Email - Opt-Out Footer Merge Variable
- Reports - Email Reporting
- Email - Whitelisting Email Newsletters
- Email - Request a New Deployment Type
- Email - Behavioral Data
- Email - Deployment Defaults
- Email - Deployment Type Creation
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- Odyssey - Audience Element
- Odyssey - Timing Elements
- Odyssey - Email Element
- Odyssey - Filter Element
- Odyssey - Form Submit Element
- Odyssey - Export Element
- Odyssey - Split Element
- Odyssey - Personalization Element
- Odyssey - Metering Element
- Odyssey - Pathfinder Element
- Odyssey - Google Ad Manager Element
- Odyssey - Adroll Elements
- Odyssey - Facebook Elements
- Odyssey - Goal Element
- Odyssey Overview
- Odyssey - FAQs
- Odyssey - Reporting
- Odyssey - Querying Element Visitors in Audience Builder
- Odyssey - Using Profiles
- Odyssey - Email Merge Variables
- Odyssey - Omeda's Email Designer
- Odyssey - Email Designer Templates
- Odyssey - Merging Paths
- Odyssey - Creating Custom Templates
- Odyssey - Voyage Templates
- Odyssey - Editing an In Progress Voyage
- Odyssey - Error Troubleshooting
- Odyssey - Dynamic Content
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- Audience Builder (OnQ) - Admin User Guide
- Audience Builder (OnQ) - How To Query Customers
- Audience Builder (OnQ) - Match Evaluation
- Audience Builder (OnQ) - Overview
- Audience Builder (OnQ) - Query Result Outputs
- Reports - Audience Builder (OnQ) Reporting
- Email - Behavioral Data
- Audience Builder (OnQ) - Advanced Features
- Audience Builder (OnQ) - Querying Olytics Fields
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- How to conditionally display a question on your form (video)
- How to create and add an email confirmation to your form (video)
- How to update a demographic (video)
- How To Use A/B Testing on your Dragon Webform (video)
- How To Use Progressive Profiling
- How to send a user back to your website after form submission (redirect to a return URL)
- Best practices for testing forms
- Dragon Forms URL Structure and Appending Parameters
- Form Builder (Dragon) - Overview
- Form Builder (Dragon) Themes
- Form Builder ADA Compliance
- Styling Your Dragon Webforms
- Test links v. live links
- Using a Custom Domain for your Dragon Webform
- Using Dragon Form Builder to capture a Behavior Subscription Attribute
- 2020 Form Builder Updates
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Facebook/Instagram Ads Manager Integration Overview
- Knowledge Base Home
- Integrations
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- Facebook/Instagram
- Facebook/Instagram Ads Manager Integration Overview
Facebook ads have become a standard part of any marketer’s promotion schedule and digital strategy, so being able to reach your own audience on Facebook in an easy to use manner became a frequently requested feature.
Overview:
This integration between Omeda and Facebook lets you push Audience Builder (OnQ) queries into Facebook Ads Manager to let you either (1) target ads directly to your audience or (2) create look-a-like audiences based on your segment. Since Instagram is owned by Facebook, you can run these ads across both platforms within the Facebook Ad Manager.
This integration removes the need to download the list from Audience Builder (OnQ) and upload into Facebook each time you want to do something. It also pulls in performance data from Facebook so you can see campaign results within the Omeda platform, and also allows you to refresh previously pulled lists so you don’t need to rerun the query each time you find a segment that performs well.
By connecting audience data and campaign results together in the same place, you can run more campaigns with better insight and analysis in less time. It also eliminates the need to download and upload excel/csv files each time you want to run something, since you can select previously used query names and refresh the query from within Audience Builder.
Instructions:
There are two parts to the process – creating the query in Audience Builder and pushing to Facebook, and creating the ad and targeting the list in Facebook. You will need to have a Facebook ads account for this integration to work, so sign up or make sure you have access to your brand’s Facebook ad account before you get started.
Part One – Audience Builder (OnQ):
- Create your Audience Builder (OnQ) query and save it. Since you’ll likely have lots of different segments over time where you’ll want to compare performance, we recommend using a consistent naming convention throughout your team for easier analysis and access.
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Get to integrations screen: Menu – Activate – Integrations, and click on the Facebook logo. Everyone has access by default, but please contact your account manager if you can’t access it or run into any trouble.
- Authorize Facebook ad account access, which will require your FB username and password. Click here for more information.
- Click on “Select Audience”, search for your saved query name and click “Open” then name the list and add a description. You can also choose whether or not to refresh the query (good for reusing saved lists) and choose which fields to push to Facebook. We are mostly limited to only the six fields listed which is a Facebook restriction.
Note: Phone numbers will be sent to Facebook in the following priority order: mobile first, then primary, then most recently active.
- Click on “Send Audience to Facebook”!
Part Two – Facebook:
- Login to Facebook Ad Manager
- Go into the Assets section and select Audiences 3.
- Check that your audience has been brought in (can take up to one hour to fully populate). It will say “audience too small” until it has fully loaded
- There are two options on how to use your audience:
1. As-Is: Target just the people on your list
2. Lookalike: Target people who look like your current customers
- Confirm the ad creative, budget, schedule, etc and you are ready to go!
For additional questions and screenshots, please contact your account manager.