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Email – Merge Variables

Overview:

Merge variables are used to merge values from your audience lists into your content. In addition, there are also specific merge variables that will merge unique links into your content, or accomplish specific tasks.

Here is a comprehensive list of the variables that are available for use with details on each.

Personalization Merge Variables:

@{First Name}@
Merges recipient’s first name into content. Commonly used in body content or subject line to draw attention.
@{Last Name}@
Merges recipient’s last name into content. Commonly used in body content or subject line along with the first name to draw attention.
@{Email Name}@
Merges recipient’s email address into content.
@{External UID}@
Merges in the values provided from a External UID list, which can be uploaded in the Audience pleat of the Omail Deployment edit page. Used to apply a external value outside of your audience list to your recipients, which is commonly useful for providing unique survey links.

Date Merge Variables:

@{mv_date_M/d/yyyy}@
Merges in sent date into content in the m/d/yyyy format.
@{mv_date_MMddyyyy}@
Merges in sent date into content in the mmddyyyy format.
@{mv_date_MMM d, yyyy}@
Merges in sent date into content in the mmm d, yyyy format.
@{mv_date_MMMM}@
Merges in the month of the sent date into content in the MMMM format.
@{mv_date_M}@
Merges in the month of the sent date into content in the M format.
@{mv_date_d}@
Merges in the day of the sent date into content in the d format.
@{mv_date_yy}@
Merges in the year of the sent date into content in the yy format.
@{mv_date_yyyy}@
Merges in the year of the sent date into content in the yyyy format.

Link Merge Variables:

@{mv_online_version}@
Merges in a unique link to the online version of your emails HTML content.
@{preferencepagelink}@
Merges in a unique link to the Omail Preference Page.
@{forwardtoafriendlink}@
Merges in a unique link to the Omail Forward to a Friend page.
@{unsubscribelink}@
Merges in a unique link to the simple (one page) unsubscribe page.
@{confirmunsubscribelink}@
Merge in a unique link to the confirm unsubscribe page (2 page – recommended).

Subject Line Only Merge Variables:

@{mv_html_title_subject}@
Merges the HTML title into the subject line of your deployment.

Other commonly used merge variables:

@{delivery_email}@
Merges in the recipients email address. Acts the same as the Email Name merge variable.
@{customer_id}@
Omeda customer identifier in V11.
@{encrypted_customer_id}@
Omeda encrypted customer identifier in V11, commonly used in links to V11 web pages.
@{rdrnum}@
Omeda customer identifier in V10.
@{encrypt_rdrnum}@
Encrypted customer identifier in V10, commonly used in links to V10 web pages.
@{notice_promo_code}@
Merges in a notice promo code from an audience list. Commonly used for Omeda’s web pages for paid products.
@{hashed_email_address}@
Merges in a encrypted version of the recipients email address. Commonly used for tracking purposes.

Note that the exact format of these variables can depend on how the headers are setup to appear when output in OnQ or from other sources. The merge variable text needs to match the header text exactly for these merge variables to operate correctly.

Custom Merge Variables:

Creation of custom merge variables is easy, all you have to do is wrap a field you have included in your audience list with @{ & }@.
For Example: @{field}@
You will just want to make sure your the header text of that field matches exactly.
Note that once an audience list is selected within your deployment all of the available fields will be pulled into the application and automatically become available under the “Insert Merge Variable” dropdown in the Message Content pleat.

Last Updated On October 04, 2018
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