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- Email Deployment
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- Release Notes for V20.17
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- Release Notes for V19.17
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- Customer Olytics Data
- Form Listener
- Olytics - Integration Description
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- Reports - Web Behavior Reporting
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- Personalization - 'Generate Personalization' Option
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- Email - Clickbot Reporting
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- Email Deployment
- Email Audience Assignment Status
- Email Clicks
- Email Deployment Add Audience
- Email Deployment Approval Lookup
- Email Deployment Audience List FTP
- Email Deployment Cancel
- Email Deployment Clone
- Email Deployment Content
- Email Deployment Lookup
- Email Deployment Remove Audience
- Email Deployment Schedule
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- Email Opt In/Out Lookup
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- Email - Automated ACS Notifications
- Email - Deliverability
- Email - Dynamic Content
- Email - FAQs
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- Email - Link Tracking Errors
- Email - Merge Variables
- Email - Preference Page
- Email - Recurring Deployments
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- Email - User Set-up
- Email - Web Tracking
- Email - Web Tracking String Parameter Definitions
- Email Builder - Getting Started
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- Email - Clickbot Reporting
- Email - Validation Services
- Email - Opt-Out Footer Merge Variable
- Reports - Email Reporting
- Email - Whitelisting Email Newsletters
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- Odyssey - Audience Element
- Odyssey - Timing Elements
- Odyssey - Email Element
- Odyssey - Filter Element
- Odyssey - Form Submit Element
- Odyssey - Export Element
- Odyssey - Split Element
- Odyssey - Personalization Element
- Odyssey - Metering Element
- Odyssey - Pathfinder Element
- Odyssey - Google Ad Manager Element
- Odyssey - Adroll Elements
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- Odyssey - Goal Element
- Odyssey Overview
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- Odyssey - Reporting
- Odyssey - Querying Element Visitors in Audience Builder
- Odyssey - Using Profiles
- Odyssey - Email Merge Variables
- Odyssey - Omeda's Email Designer
- Odyssey - Email Designer Templates
- Odyssey - Merging Paths
- Odyssey - Creating Custom Templates
- Odyssey - Voyage Templates
- Odyssey - Editing an In Progress Voyage
- Odyssey - Error Troubleshooting
- Odyssey - Dynamic Content
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- Audience Builder (OnQ) - Admin User Guide
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- How to conditionally display a question on your form (video)
- How to create and add an email confirmation to your form (video)
- How to update a demographic (video)
- How To Use A/B Testing on your Dragon Webform (video)
- How To Use Progressive Profiling
- How to send a user back to your website after form submission (redirect to a return URL)
- Form Builder - Export URL
- Form Builder - Embedding Webforms via iFrame or Javascript
- Best practices for testing forms
- Dragon Forms URL Structure and Appending Parameters
- Form Builder (Dragon) - Overview
- Form Builder (Dragon) Themes
- Form Builder ADA Compliance
- Styling Your Dragon Webforms
- Test links v. live links
- Using a Custom Domain for your Dragon Webform
- Using Dragon Form Builder to capture a Behavior Subscription Attribute
- 2020 Form Builder Updates
- Form Builder - Using Campaign Promo Codes
- Form Builder - Embedding Webforms via iFrame or Javascript
- Form Builder - Using the PayPal Payment Method
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- Knowledge Base Home
- Marketing Automation & Email Builder
- Email Builder (Omail)
- Email - Deployment Checklist & Best Practices
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Email – Deployment Checklist & Best Practices
Email Content Design
- Design your content around a clear call to action, and make sure it aligns with the general purpose of the email.
- Make sure the email design adheres to your company’s brand guidelines.
- Make sure all images/headlines/buttons are linked.
- Assign all images relevant alt text. This description will describe the image for those with visual disabilities, images turned off, and search engines.
- Check your HTML for errors with a validator, like the W3C HTML validator.
- Test your content templates on many desktop, web, and mobile email clients to make sure it renders well. You can use 3rd party tools such as Email On Acid or Litmus to view how your emails render across multiple devices and clients.
- If sending a text version make sure the spacing is correct. This is especially important if you used the ‘generate Text from HTML’ feature.
- If using personalizations, double check that you have default values set in case there are any recipients with blank values on your audience file.
- Check that all URLs are prepended with http:// or https:// and that there are no extra spaces between the ” ” for those URLs in your code.
Email Copy
- Spell check and proof read both the subject line and the body content.
- Make sure that copy, and dates, times, and content make sense in relation to the scheduled email deployment.
- Add a relevant pre-header above your body content.
- Verify complete physical mailing address is visible.
CAN-Spam Requirements
- Verify unsubscribe link (‘confirm unsubscribe’ merge variable) is included and working.
- The subject line must be indicative of the content; it cannot be misleading in order to encourage more opens.
GDPR
- For more information, visit Omeda’s GDPR Overview
Audience Selection
- Make sure all known invalid email addresses were excluded from your audience list. In Audience Builder the selection would be Invalid Email = blank, or if using the ‘exclude’ parameter then Invalid Email = Yes
- Make sure only customers with Email Addresses were included in your audience list, and that you were selecting the correct email address for those customers (See Contact Rules in Audience Builder). In Audience Builder the selection would be Email Address Present/Not Present = Present.
- If you are getting your audience from Audience Builder, make sure to exclude the deployment types Opt Outs so your count is accurate before you output to Email Builder.
- Make sure to apply any applicable email & domain suppression files.
- Double check that the correct and most recent audience list has been selected.
Deployment Setup
- Set the from and mailbox names, make sure they are consistent with past deployments of the same type.
- If Omeda does not handle your customer service, set a ‘reply to’ email address so you receive any replies.
- Check through your list of testers and seeds to make sure it is accurate.
- Verify that open and link tracking are turned on in the tracking pleat.
- If you are using olytics, make sure that setting is enabled in the tracking pleat.
- If you are using web tracking string, check that Web Tracking is turned on and the correct configuration is selected.
Testing
- Test all links to make sure they load to the correct pages.
- Double check that all merge variables/default values are populating correctly.
- Make sure any special characters (Unicode characters) render correctly in all major email clients. If any characters come up as errors, you can replace them with the appropriate HTML code listed on this website.
- Before approving and scheduling deployment confirm that you have received all necessary approvals.
Deliverability Best Practices
- Make sure to keep your audience lists clean. Suppress and remove users who have not engaged with your email program within the last 60-90 days.
- Don’t send to recipients who have complained, unsubscribed, or hard bounced.
- Send pertinent, timely content to targeted users who have explicitly requested it.
- Set clear expectations for new subscribers.
- Provide a prominent unsubscribe link.
Spam traps, unknown users, and unengaged subscribers can have a detrimental impact on your email program. You can run your list through a list hygiene service, which will validate whether the email address belongs to a active person. Omeda has partnered with FreshAddress to give us the ability to utilize their SafeToSend® email validation and hygiene solution. Contact your Audience Services team for details on this additional service.
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