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Email Clickbot Reporting

 

Summary

Email Clickbot Reporting is available upon request for all Omeda Email clients in the Omeda Platform under “MENU >> MANAGE >> REPORTS AND ANALYTICS >> OMAIL REPORTS.

Once activated by your Account Manager, the following two Reports are available to track activity negated from either Stealth Links or Bot Tracking Algorithms.

 

Report Types

Clickbot Summary Report:

This Report provides a high-level overview for all Deployment types as selected from the Reporting Drop-down.

USE CASE: Identify Deployment Types and Lists with large bot activity to streamline further research and action.

Clickbot Summary – Report Columns

Report HeaderExplanation
Track IDID of the Email Send
Split ## of Splits in Deployment
Deployment TypeDeployment Type Name
DomainSending Domain
Sent DateDate of Deployment
Deployment NameEmail Name
Final List QtyTotal List Size
Unique OpensUnique Open Count
Gross OpensTotal Open Count
Unique ClicksUnique Click Count
Gross ClicksTotal Open Count
All Click ActivityAll Clicks
Total Clicks NegatedClicks Negated due to Bot Activity

 

Clickbot Detail:

This Report provides a detailed view of Clickbot activities by link and by overview for a deployment as selected from the Reporting Drop-down.

USE CASE: Identify specific domains, email addresses and get detailed insights about types and frequency of bot activity within a single deployment

Clickbot Detail – Report Columns

Report HeaderField Explanation
Track IDID of the Email Send
Link IDID of Link In Email Builder
Click DateDate Click Occurred
Is RealIndicates Real Click (Not Bot-generated)
Link UrlURL of Link Clicked
Email AddressRecipient Email
User AgentString capturing OS/Browser/Version of Click Generating Entity
Source IPIP address of Click-generating entity
ReasonFake Click Trigger Internal ID
Fake Click Trigger ValueFriendly Description for Fake Click Trigger Reason

Legend: Reason Codes

Reason codeReason Code Description
1Two clicks within {tracking.click_time_offset} milliseconds
2More than X clicks within X seconds {tracking.max_clicks_per_interval}
3Percentage of fake clicks exceeds {tracking.fake_click_threshold} value
4Number of unique source IP address exceeds {tracking.ip_threshold_int} value
5Total number of clicks received exceeds {tracking.count_threshold} value
6Number of unique user agents exceeds {tracking.agent_threshold} value
7User agent of click is within list {tracking.agent_ignore_list}
8Source IP address of click is within list {tracking.agent_ip_range_ignore_list}
9URL of link click matches stealth link URL set up in DeploymentDefaults

Analysis, Insights & Support

Please contact EmailSuccess@omeda.com for activating these report types in your Reporting Suite, for assistance analyzing the reports, as well as for recommendations on how to mitigate and communicate the impact of Clickbots.

 

Related Articles:

Email Builder – Stealth Link

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

The Reason Why Your Click-Thru Rates Are Randomly Jumping

 

Last Updated On October 10, 2019
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