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Email – Clickbot Reporting

Summary

Email Clickbot Reporting is available for all Omeda Email clients in the Omeda Platform under “MENU >> MANAGE >> REPORTS AND ANALYTICS >> EMAIL REPORTS.

The following two Reports are available to track activity negated from either Stealth Links or Bot Tracking Algorithms.

Report Types

Clickbot Summary Report:

This Report provides a high-level overview for all Deployment types as selected from the Reporting Drop-down.

USE CASE: Identify Deployment Types and Lists with large bot activity to streamline further research and action.

Clickbot Summary – Report Columns
Report HeaderExplanation
Track IDID of the Email Send
Split ## of Splits in Deployment
Deployment TypeDeployment Type Name
DomainSending Domain
Sent DateDate of Deployment
Deployment NameEmail Name
Final List QtyTotal List Size
Unique OpensUnique Open Count
Gross OpensTotal Open Count
Unique ClicksUnique Click Count
Gross ClicksTotal Open Count
All Click ActivityAll Clicks
Total Clicks NegatedClicks Negated due to Bot Activity
% of Clicks NegatedTotal Clicks Negated / All Click Activity

Clickbot Detail:

This Report provides a detailed view of Clickbot activities by link and by overview for a deployment as selected from the Reporting Drop-down.

USE CASE: Identify specific domains, email addresses and get detailed insights about types and frequency of bot activity within a single deployment

Clickbot Detail – Report Columns
Report HeaderField Explanation
Track IDID of the Email Send
Link IDID of Link In Email Builder
Click DateDate Click Occurred
Is RealIndicates Real Click (Not Bot-generated)
Link UrlURL of Link Clicked
Email AddressRecipient Email
User AgentString capturing OS/Browser/Version of Click Generating Entity
Source IPIP address of Click-generating entity
ReasonFake Click Trigger Internal ID
Fake Click Trigger ValueFriendly Description for Fake Click Trigger Reason
Legend: Reason Codes
Reason codeReason Code Description
1Two clicks within 2000 milliseconds (2 seconds)
2More than 10 clicks within 30 seconds
3Percentage of fake clicks exceeds 50%
4Number of unique source IP address exceeds 12
5Total number of clicks received exceeds 200
6Number of unique user agents exceeds 9
7User agent of click is within pre-defined list
8Source IP address of click is within list {tracking.agent_ip_range_ignore_list}
9Source IP address of click is within pre-defined list
10Link was clicked 5 seconds after send

Analysis, Insights & Support

Please contact your Client Success Manager for activating these report types in your Reporting Suite, for assistance analyzing the reports, as well as for recommendations on how to mitigate and communicate the impact of Clickbots.

Related Articles:

Email Builder – Stealth Link

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

The Reason Why Your Click-Thru Rates Are Randomly Jumping

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