Email – Clickbot Reporting

Summary

Email Clickbot Reporting is available for all Omeda Email clients in the Omeda Platform under “MENU >> MANAGE >> REPORTS AND ANALYTICS >> EMAIL REPORTS.

The following two Reports are available to track activity negated from either Stealth Links or Bot Tracking Algorithms.

Report Types

Clickbot Summary Report:

This Report provides a high-level overview for all Deployment types as selected from the Reporting Drop-down.

USE CASE: Identify Deployment Types and Lists with large bot activity to streamline further research and action.

Clickbot Summary – Report Columns

Report Header	Explanation
Track ID	ID of the Email Send
Split #	# of Splits in Deployment
Deployment Type	Deployment Type Name
Domain	Sending Domain
Sent Date	Date of Deployment
Deployment Name	Email Name
Final List Qty	Total List Size
Unique Opens	Unique Open Count
Gross Opens	Total Open Count
Unique Clicks	Unique Click Count
Gross Clicks	Total Open Count
All Click Activity	All Clicks
Total Clicks Negated	Clicks Negated due to Bot Activity
% of Clicks Negated	Total Clicks Negated / All Click Activity

Clickbot Detail:

This Report provides a detailed view of Clickbot activities by link and by overview for a deployment as selected from the Reporting Drop-down.

USE CASE: Identify specific domains, email addresses and get detailed insights about types and frequency of bot activity within a single deployment

Clickbot Detail – Report Columns

Report Header	Field Explanation
Track ID	ID of the Email Send
Link ID	ID of Link In Email Builder
Click Date	Date Click Occurred
Is Real	Indicates Real Click (Not Bot-generated)
Link Url	URL of Link Clicked
Email Address	Recipient Email
User Agent	String capturing OS/Browser/Version of Click Generating Entity
Source IP	IP address of Click-generating entity
Reason	Fake Click Trigger Internal ID
Fake Click Trigger Value	Friendly Description for Fake Click Trigger Reason

Legend: Reason Codes

Reason code	Reason Code Description
1	Two clicks within 2000 milliseconds (2 seconds)
2	More than 10 clicks within 30 seconds
3	Percentage of fake clicks exceeds 50%
4	Number of unique source IP address exceeds 12
5	Total number of clicks received exceeds 200
6	Number of unique user agents exceeds 9
7	User agent of click is within pre-defined list
8	Source IP address of click is within list {tracking.agent_ip_range_ignore_list}
9	Source IP address of click is within pre-defined list
10	Link was clicked 5 seconds after send

Analysis, Insights & Support

Please contact your Client Success Manager for activating these report types in your Reporting Suite, for assistance analyzing the reports, as well as for recommendations on how to mitigate and communicate the impact of Clickbots.

Related Articles:

Email Builder – Stealth Link

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

The Reason Why Your Click-Thru Rates Are Randomly Jumping

Last Updated OnAugust 31, 2020

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