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Email Builder – Stealth Link
Omeda has enabled functionality to capture the clicks that are occurring due to security bots that are implemented on the receiving domain. These clicks occur prior to the delivery of the email to the end recipient. There has been a marked increase in these clicks that are not attributable to your customer as these security products get smarter and each develop their own “secret sauce”.
A stealth link is a hidden link that you embed in the html content. Note: do not use this in a text version since it would be visible. When adding this to your content, the security products will see it in the code but your end recipient does not. By implementing the following steps, Omeda will negate all clicks from any recipient that tracks a click on the stealth link.
- Client creates a web page that is used exclusively for the stealth link. This page must look legit and have some basic content about your company. Do not embed any web tracking data – we do not want this page tagged in any search engines nor do we want it to inflate your GA tracking.
- This URL/stealth link is then placed in the html content and hidden so that recipients do not see it. It is important that the stealth link appear after the pre-header code. The only purpose of this link is to collect those bot/security product clicks. See example below
- Within Email Builder (Omail), you would enter the URL. This can be done at the corporate level or only on the deployment types where you are using the stealth link.
Email Builder -> Tools -> Deployment Defaults
The stealth link needs to be coded properly in the html content so it’s hidden and recipients do not see it.
This code must appear after the pre-header code.
The stealth link will function as long as it’s set-up correctly and can be placed anywhere within the <body> and </body> tags after the pre-header code. The location of the stealth link in the html content will not affect link’s functionality but the results can vary.
<body bgcolor=”ffffff”><span style=”display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden”>
<!– // stealth link // –>
<div name=”divHrefB” style=”display:none;height:0px;width:0px;overflow:hidden;visibility:hidden;mso-hide:all”>
<a href=”http://stealthlinkURLhere “>Subject line or a relevant text here</a>
<!– // stealth link // –>
Red – preheader code
Purple – stealth link code
Please note that since we do negate all clicks from the recipients that show a click on the stealth link, we may be negating valid clicks too.