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Email – Assigning Link Tracking Categories
Omail provides the ability for users to classify a URL into a Category. This ultimately allows comprehensive back end reporting on the metrics of each URL and its performance across multiple deployments.
Within the Tracking pleat, the following columns appear:
- * Tag – a text box which can be used to indicate position of URL i.e. leaderboard, tower, top, middle, bottom. The field limit is 20 characters.
- * Category – a drop down box. The user can select either Advertising, Editorial, House Ad, Social Media, Survey, Webinar, White Paper, or Other
- * Category text box – this appears once a category is declared. The user should enter the Advertiser’s name, the Editor’s name, or any other appropriate descriptor for the Category. The field limit is 150 characters
- * Key Word – a text box where the user can further identify and classify the information in the Category text box. The field limit is 30 characters.
Following is an example of how the Tracking pleat may appear with the Category information.
A user can select the Default Category drop down box to populate the Category field for all URL’s. Click (set) to populate the date. The user can remove the category indicator on individual URL’s, if desired
The Category, Category Value and Keyword can be automatically populated in the Omail Tracking pleat by including a comment code after each of the links with the parameters defined below. The application will parse this information and update the URL in the Tracking pleat.
<!–DPM: ln=”link_name” lc=”link_category(Advertising,Editorial etc)” lcv=”category_value” lkw=”link_keyword(s)” –>
ln = link name
lc = link category
lcv = category value
lkw = link keyword
Below is an example of how it may appear in the HTML with a real link.