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Digital Editions (Mozaic) – Publisher Guidelines


This document provides guidelines for submitting your digital content and an overview of our production process. By working together, your audience will receive the best possible digital publication.

Customer Support

If you have any questions or need additional assistance during the production process, please contact or call 800-933-6831. Our office hours are 8:30 to 4:30 CST, Monday through Friday.

Digital Editions Account Team

You benefit from a dedicated Digital Editions account team including a Client Relations Manager and a Digital Specialist. These two resources are your main points of contact throughout the digital production process.

  • Client Relations Manager (CRM) manages your customer account and billing, and assists with subscriptions and/or broadcast emails.
  • Digital Specialist (DS) produces the digital publication, applies changes throughout the proofing process, and makes your digital publication live for your users.


Digital Editions 5-Step Production Process:

Step 1: Set-up call

To understand your needs,Digital Editions’ Digital Production Manager will invite you to participate in a set up call to discuss your newDigital Editions digital publication.

We’ll talk about:

  • An overview of the production process and file requirements.
  • Details related to how your digital publication should appear, such as logos, color themes, and other setup options.
  • Any questions you may have related toDigital Editions and the production process.

Step 2: Provide Digital Edition Instructions

To ensure we meet your expectations, your Digital Specialist will provide you with the Digital Edition Instructions form following the setup call. Please complete the following:

  1. Basic Publication Information
  2. Edition Specifications and Features
  3. Edition Imagery and Digital Editions Toolbar Options
  4. Technical Specifications*
  5. Publication Contacts

*As mentioned in the form, we provide two options for your publication’s domain: 1) we can create a subdomain under our own domain,, or 2) you may use your own domain/ subdomain by having your web administrator add a CNAME record to point to

Step 3: Provide the digital content

Sharing files

Digital Editions uses PDF files and other standard formats to prepare your digital publication/edition. In order to prepare your digital editions in a timely manner and ensure a quality publication, please follow these guidelines when providing your content.

A. Uploading files

Upload content to the FTP site as specified by your Digital Editions Digital Specialist. There should be one folder for each publication title and a folder for each edition within the publication title folder. Once uploaded, send an email notifying Digital Editions that your content files have been submitted.

B. Receive files

Once your DS receives your digital content, our team prepares your digital edition and provides a proof for your review within 3-5 business days. For files received after 2:30 CST, this timeframe begins the following business day.

C. Changes to content

Changes to digital content may be submitted and included in your digital edition at no additional charge until our team provides your digital proof for review.


Imagery | PDF files

Pages for each edition must be provided as a PDF and should be ready to publish when uploaded. Use the checklist below to be sure your files meet our requirements.

Files must meet all requirements listed here.

  • One master PDF file—complete with all pages, including ads.
  • Containing a series of individual pages: front cover to back cover
  • No two page spreads (i.e. two individual pages, leading and trailing pages bound together into one individual page)
  • The PDF file should have a consistent page format, e.g., contain the same size trim box* on all pages.

For multiple versions, provide a complete set of pages within one PDF file for each version. Specify which pages are common across versions and which pages are unique to each version.

*The trim box defines the actual dimensions of the finished page.


Imagery | Publication branding button

The publication branding button appears at the top of the vertical toolbar. When a user hovers or clicks on the button, a fly-out menu appears containing up to three customizable buttons and a feedback button. You may choose the text displayed on the customizable buttons* as well as the URL linked from each one. If you do not include a publication branding button, the feedback button will appear on the vertical toolbar, and no customizable buttons will appear.

*There is a 25-character limit for menu buttons.

• High resolution, 24-bit PNG
• 150 x 75 pixels


Imagery | Feedback button

Clicking on the feedback button (in the fly-out menu discussed on the previous page) opens a new screen with a web form for collecting information, followed by a customizable button that directs users to the URL of your choice, such as a subscription page.

• High resolution, 24-bit PNG
• Transparent background
• 180 x 75 pixels


Imagery | Share widget

When a user hovers or clicks on the share button in the toolbar, a fly-out menu appears. Clicking on the <html> option opens a pop-up window with the html embed code. The image displayed above the code and edition thumbnail is usually a logo, but it may be any image of your choice. This image is also displayed any time a user shares the edition (email, social media, etc.) using the share feature.

*Option to share embeddable widget not available in mobile reader.

• High resolution, 24-bit PNG
• Transparent background
• 100 x 30 pixels


Imagery | Custom toolbar colors

You may choose your toolbar color from the options displayed below. Select the color that works best with your branding and publication design. Hexadecimal and RGB values are also shown if you would like to match the background of your branding image to the toolbar.

Supplemental Content | Video

Videos may be included in digital editions to take advantage of the higher level of interactivity possible with online publications. Show readers a product demonstration, an instructional video, a tour of a location, or any other clip that complements your content.

Please provide us with the information below when including a video.

  1. Video: Provide us with a link via email or a video file via FTP, formatted according to the specifications below.
  2. Placement: Specify the page number and where the video should be placed on the page, keeping in mind the aspect ration of the video.
  3. Behavior: Specify whether the video should autoplay or click-to-play when users navigate to the page.


  • For YouTube or Vimeo videos, provide the URL for the designated video. Select the share button and use the URL in the share window, as shown below.

  • Do not use the “embed” link in YouTube. Digital Editions does not support embedded YouTube URLs.
  • Do not provide the URL for YouTube Channels. The URL will link to the entire Channel page, not the individual video.
• Supported formats: AVI, FLV, MPEG, WMV, SWV, and MP4
• Data rate of 450 kbps or less recommended


Supplemental Content | Animation

The use of animation in digital publishing is a good way to bring your edition to life. Add an animated GIF to your edition for a little extra dazzle.

Helpful Tips:

  • The animation should have a width and height appropriate for the region of the page where it will be placed.
  • Animated GIFs cannot be linked or layered with other media.
  • While creating your animation, keep in mind that size, length, etc, affect performance of animated GIFs.

Please provide us with the information below when including animation.

  1. Animation file: Load the animation file, formatted as specified, to our FTP site.
  2. Placement: Specify the page number and where the animation should be placed on the page.
  3. Size: Letting us know final dimensions helps us more precisely size and shape the animation on the page during the markup phase.
• GIF less than 3mp


Supplemental Content | Slideshow

A slideshow is a great option for sharing several images with readers without compromising a clean design or sacrificing image size. Slideshows support captions, URLs, full-screen mode, looping and next/prev/pause/resume buttons.

Please provide us with the information below when including a slideshow.

  1. Images: Load individual images, formatted as specified, to our FTP site.
  2. Order: Filenames should indicate the order images should display.
  3. Transition time: Specify how long (in seconds) images should be displayed before transitioning to the next.
  4. Placement: Specify the size and location where the slideshow should appear within the digital edition.
  5. Behavior: Specify whether the slideshow should auto-play or click-to-play when users navigate to the page.
  6. Titles and captions: (optional) You may choose to have text accompany each image. Note that titles have a 50-character limit*, and captions have a 200-character limit (displayed only in full-screen mode).
  7. URLs: (optional) If you choose, each image may be linked to a URL (one URL per image).

Helpful Tips:

  • We accept any image file size, but larger images take longer to load in the Reader.
  • We recommend that each image have the same dimensions for uniformity.
  • Images should fit the aspect ratio of the size you wish to make the slideshow on the page.

*Titles meeting this requirement may still be cut off, depending on the physical size of the slideshow and individual user settings.

• Supported formats: JPG and PNG
• File names should include the word “slideshow” and be numbered in the order they should appear.


Supplemental Content | Prestitial Advertisement

Ensure that all readers see your ad before even viewing the digital edition with our prestitial advertisement option.

The ad space is available in four sizes:*

  • Standard—900 px wide by 600 px tall Tall—436 px wide by 600 px tall
  • Wide—1000 px wide by 250 px tall Square—600 px

Please provide us with the information below when including a prestitial ad.

  1. Image: Load the image, formatted as specified below, to our FTP site.
  2. Title: Specify the text that should appear in the gray bar above the ad.
  3. Behavior: Specify the ad behavior (whether or not the ad should reappear after a user dismisses it, and whether or not the ad should reappear after a user follows a link from the ad).
  4. Expiration: provide a date/time, or request that the ad appear indefinitely

*Videos will be sized according to the third party provider. See video section for additional submission requirements.

View an example of a prestitial ad in our Local Routes demo edition. If you do not see the ad, please open a private browsing window and type in You may also take these steps if you wish to view the ad demo again.

• Supported formats: JPG, PNG, GIF, YouTube*, Vimeo*
• Size: see options in description above


Supplemental Content | Digital blow-in

A digital blow-in is a pop-up window that appears over the content. Blow-ins are typically used by publishers and advertisers for subscription/renewal promotions, cross-promotion, sweepstakes/contests, or for any other message for which greater attention is desired. The blow-in may link to an external site when clicked or it may be closed by the reader.

Please provide us with the information below when including a blow-in.

  1. Image: Load the image, formatted as specified below, to our FTP site.
  2. Title: Specify the text that should appear in the window above the blow-in.
  3. Location: Specify where the blow-in should appear (on page X, or on every nth page).
  4. Behavior: Specify the blow-in behavior (whether or not the blow-in should reappear after a user dismisses it, and whether or not the blow-in should reappear after a user follows a link from the blow-in).
• Supported formats: FLV, GIF, JPG, MP4, MPEG, PNG, and WMV
• Up to 600 px wide by 400 px high


Supplemental Content | Leaderboard

We offer premium advertising in the form of a leaderboard, which may appear as a single image or a series of images. A single leaderboard appears above all pages in the edition to which it is applied. The dimensions listed in the specifications below account for the entire space available, and you should provide one file for this space (combine multiple images into one flattened image, if necessary). The entire leaderboard may link to one URL, or multiple images on the leaderboard may link to different URLs provided that they are side-by-side and not overlapping. URLs and linking instructions should be sent to your DS.


Example with a static image and a single link.

Example with multiple images and links.

Example with rotating images using an animated GIF.

• Supported formats: PNG, GIF, JPG
• 728 x 90 pixels


Step 4: Proof the digital edition

Once your DS completes the digital edition, you will receive an email notification containing a link to your proof edition. Please review your proof for any necessary changes.

We recommend the following checklist:

  1. Review page thumbnails and layout to ensure correct ordering and numbering of pages.
  2. Browse the proof to ensure accurate rendering of content.
  3. Review Cover and printed Table of Contents pages for appropriate linking.
  4. Review digital Table of Contents to ensure articles of interest are showing as desired.
  5. Review Advertising Index button (megaphone) to ensure appropriate tagging of advertisement names and links. (Your DS will use the Advertising Index as a guide to advertiser names if one is available within the edition.)

If you have any required changes, please send your DS a list of these changes and provide any additional content according to our guidelines. Your DS will then apply the changes and notify you when they are complete. During the proofing phase, there is no charge for tagging changes (e.g., link corrections); however, there is a charge for publisher requested page additions or page replacements.

Once you approve of the proof edition, send notification to your DS and copy  Your DS will then publish your digital edition so it is live under your established digital publication’s domain.


Step 5: Going Live

Production links

Once your digital edition is live, you will receive an email with special tokenized production links that help in correctly capturing usage. The purpose for each of these links is explained below.

  • General link (for external users and for websites, etc.): Share this link with your subscribers/audience via your blast email, your website, or any method of your choice. This link will capture data in yourDigital Editions usage reports.
  • Publisher Link (for your internal use): Use this link among your publishing team when evaluating the content or using the digital edition for internal purposes. This link prevents skewing in your Digital Editions Usage Reports as it does not capture usage.
  • Advertiser link (for your advertisers’ internal use): Share this link with your advertisers for their internal use. This link prevents skewing in yourDigital Editions Usage Reports as it does not capture usage. Advertisers, for example, may want to look at their ad multiple times or share among their team, which would falsely inflate their advertisement usage report.
  • Email blast link: optional for fulfillment clients, this URL may be included in broadcast emails. The tokenized link format must be followed in order to ensure accurate usage reporting. Be sure to send a copy of your blast email to

Other helpful links: will always default to the latest edition produced by Mozaic for your publication, and will capture data in your usage reports. will display all back issues. For publications with multiple versions, will display the latest edition for the indicated version.


Usage Reporting

Upon logging in to the report site, you will see your publication(s) listed on the left side of the screen. Within the publication folder, editions are grouped by calendar year. Usage is recorded for each individual edition, and may be viewed in the pane to the right upon selecting an edition from the list.

Usage is available for an edition beginning the day after it is published. By default, data is displayed for a date range beginning the day an edition is published through the most recent date available (the day prior to the current date). This date range can easily be changed at the top right using the pop-up calendar or by typing.

The Overview Tab

This tab displays a broad view of the edition with regards to content, traffic and trends. Here you can find information related to quantity and popularity of editorials, ads, etc, and you may click on the hyperlinks to see more detailed information about these items within the Mozaic report.

Metrics for sessions, unique visitors and page impressions are shown in total; broken down by desktop v. mobile; and specified by page, editorial and ad. If the selected edition contains a leaderboard, information for this media will be included at the bottom right. Total clicks are displayed, and clicking on More Information will display an image of the leaderboard along with a breakdown of the links and clicks (if the leaderboard includes multiple links).

Trending for these metrics is indicated by the arrows at top right, and by the blue and yellow boxes in the Sessions and Visitors section. See the key and footnotes on the page for more details about how trending is measured.

Another way to view trending is by clicking the Go to Trends button at top right. Clicking this button displays a bar graph showing total impressions for each edition published throughout the year (of the selected publication).

Also at top right are options for printing data on this tab, or for exporting as an excel spreadsheet or in PDF format.

Usage Definitions

Sessions: A session occurs when there is a connection to the Digital Editions server requesting the edition. A session times out after 30 minutes of no activity.

Unique Visitor: A unique visitor is an entity that comes to an edition from a unique source. The same person may open an edition on his iPad, his desktop via Chrome and via Internet Explorer, and his phone. This would count as four unique visitors. If a person opens an edition in the same browser and device over and over again, cookies are stored in this person’s browser that lets the system know this is the same person, counting as one unique visitor.

Page Impression: A page impression indicates the number of times the page was in view on a device.

Note: Average times are listed as minutes : seconds.

Other Tabs

A common layout is found on the remaining tabs, which provide data more specific to the various types of content within the edition. The pane on the left displays a list of all pages, editorials, advertisers/advertisements or links, depending on which tab is selected. Above the list, you may choose the metric you would like to be used for ranking the items. You may also choose whether you want to sort the list by rank or some other descriptor. Note that the dotted lines in these metrics represent edition averages.

The pane on the right shows a breakdown of the metrics gathered for the specific page, editorial, advertiser/advertisement or link you select (from the pane on the left or from the dropdown box at the top of the pane).

Both the left and the right panes offer the ability to print or save the data in PDF format. At the top right of each tab is a Go to Grid View button, which allows you to view the data on the tab in spreadsheet form. While in this view you may also download this data as a spreadsheet by clicking on the Excel button at the very bottom.



This concludes your basic guide to submitting digital content and learning about the production process. From all of us at Digital Editions, we look forward to producing your next digital edition!

Continue reading for more information about:


Appendix A: Working with link objects in your PDF

Automatically created links in your PDF document

Digital Editions automatically creates links in the PDF if they are formatted as text. If your PDF is flat with unidentifiable text, or contains an image you would like linked, you can create link objects that Digital Editions will automatically detect and decrease your manual link counts.

How can I tell if the PDF contains identifiable text?

  • Highlight the text in the PDF, and copy and paste the text into another application, such as Word. If the text appears in the other application, our system will detect these links.
  • If you are able to copy and paste the link from the PDF, but see that it pastes incorrectly or as a series of images such as “”, this is not text and our system will not recognize it as a link.
  • Please note that our system does not recognize or create links for hidden text.

You can create link objects for URLs, logos, images, or anything else you want to link that does not appear as text in the PDF. The following pages will walk you through this process.

Manually creating link objects in your PDF document | Step 1

With the PDF document open in Adobe Acrobat, click Tools (A) on the right, expand the Content Editing (B) menu, and select Add or Edit Link (C). Next, draw a box around the text or image to be linked (D). This opens the Create Link dialog box to walk you through the link setup, discussed on the next page.


Manually creating link objects in your PDF document | Step 2

The Create Link (A) dialog box contains several fields that you should fill out as outlined below. Once you complete the form, click Next.

  • Link Type: Invisible Rectangle
  • Highlight Style: None
  • Line Thickness: N/A
  • Line Style: N/A
  • Color: N/A
  • Link Action: Open a web page

Next, the Edit URL (B) dialog box appears. Type or paste the URL in the box, and click OK. A blue box will appear around the linked area, indicating that you have created a link.

When you click off of the link object, a black outline will appear even if you chose Invisible Rectangle. Once you select another tool within Adobe Acrobat, the box will disappear. When you hover over the linked area you will see the link object icon and a small box containing the link (C).


Editing an existing link object in your PDF document

If you find that a link object does not appear as it should, or if you need to revise a link, you can do this by accessing the link properties. Select the Add or Edit Link tool, as explained previously, and then double-click the link object to open the Link Properties dialog box. There are three common revisions you may need to make.

  • Edit the appearance of the link object. You may do this by changing the options on the Appearance (A) tab of the Link

  • Properties dialog box. We recommend the appearance properties outlined on the previous page.
  • Revise the link. Click on the Actions (B) tab of the Link Properties dialog box, select Open a web link (in the Actions box, mid-way down), and click Edit. Revise the link as needed and click OK.

  • Change the shape of the link object. Select the link with the Add or Edit Link tool, but do not open the link properties. Use the handles on the blue outline of the link object (C) to change the shape. You may also delete the link object by pressing Delete on your keyboard while the blue outline is displayed.


Appendix B: Setting up Google Analytics

Setting up Google Analytics

Google Analytics is a great tool for tracking user demographics, behavior, etc. You can easily set up your Google Analytics account for your Digital Editions digital publication by following the steps outlined below.

  • Go to and sign in at the top, right. (If you do not have a Google ID for work purposes, click create an account and follow the prompts.)
  • Once you return to the Google Analytics page, click Sign Up on the right.
  • Fill out the form and, when prompted for a Website URL, provide your Digital Editions digital edition’s URL (see your Digital Issue Instructions). When complete, click Get Tracking ID.
  • On the next page, note the Tracking ID. (This ID will begin with UA followed by ten numbers, formatted like UA-00000000-00.) It is okay if you notice a tracking not installed message. Once we populate this code into our system and push your digital editions to production, this will not be an issue.
  • Email the Tracking ID to your DS.

These steps may be different depending on your set up. Sometimes you have to add a new profile before you are prompted to add the Website URL. If you have questions, call Digital Editions Support at 1-800-933-6831, or send an email to


Appendix C: Access control

If your publication has paid circulation, contains confidential information, or if you need to have a better understanding of who your readers really are, you may choose to restrict access to your publication. In this case Digital Editions offers access control—more commonly known as gated access—click here to see access control in action.

How the user interacts with access control:

  • Most readers will access the edition using a tokenized link sent via email. When they follow this link, they are able to bypass the gate automatically and a cookie is stored on their computers so that this edition is always available to them without having to enter credentials.
  • Some readers may attempt to access the edition by typing the address in their browser, in which case they will encounter the gate. Those who have subscribed to the edition will be able to gain access by entering their credentials. Non-subscribers will continue to be blocked from all restricted content.


  • New readers will gain access to editions moving forward, but not editions prior to their subscription date.
  • This system does not grant immediate access. A new subscriber gains access beginning with the first edition published after their subscription date. If you wish, you may send them a tokenized link to the current edition as a courtesy until the next edition is published.
  • A subscriber may send a share link to a non-subscriber, but only the shared page will be viewable by the nonsubscriber—no other restricted pages.

There are three items we will need from you to get started:

  1. Before pushing the first restricted edition live, you will let your DS know how you would like the access control gate configured. The next page outlines the customizable fields, and we will provide you with a form to fill out with your preferences.
  2. With each edition, you will let your DS know which pages, if any, should remain open. Typically all pages are restricted except the cover, table of contents and possibly one article. However, you may open any number of pages, consecutive or not.
  3. With each edition, you will provide your CRM with a list of subscribers, each having an authorization key (typically an email address). We will associate this list with your edition so that only these individuals may gain access.

On the following page is an image of the access control gate, indicating the customizable fields. If you choose to restrict your publication, we will send a form to fill out indicating your preferences for these fields.

Customizable Fields for Restricted Access Gate

A) Gate title

B) Login instructions

C) Call for help (with customizable email/URL)

D) Data input hint

E) Login button

F) Alternative action prompt

G) Call to action (with customizable email/URL)

H) Invitation to view free pages

I) Login failure message


Appendix D: Digital Editions Feature by Platform





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