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Data Loader Introduction

Data Loader allows users to load contact data into their Omeda database.  The loaded data then becomes a selectable segment in Audience Builder.

Some current use cases for Data Loader are:

  • Mailing Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)
  • Email Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)
  • Outside Prospects lists you can then target with marketing campaigns to drive product registration or opt-ins using Odyssey or Personalization (as examples).

You can find Data Loader under Menu -> Acquire -> Data Loader

Explore our detailed write ups for using the Data Loader tool:

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