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Data Loader Overview
Data Loader is a BETA product that allows users to load contact data into their Omeda database. The loaded data then becomes a selectable segment in Audience Builder. Since this is a BETA product, we will continue to add enhancements to this product and will update this page as they are released.
Some current use cases for the BETA version of Data Loader would include:
- Mailing Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)
- Email Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)
- Outside Prospects lists you can then target with marketing campaigns to drive product registration or opt-ins using Odyssey or Personalization (as examples).
You can find Data Loader under Menu -> Acquire -> Data Loader (BETA)
Explore our detailed write ups for using the Data Loader tool: