Don’t Let Unknown Solutions Hold You Back from Growth and Innovation
At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our tools and make sure they are functioning as effectively and intuitively as possible is by implementing them into our own team processes and business strategy.
When new tools and solutions are introduced to your MarTech portfolio, employing them in your daily actions or into your overall processes may seem a bit nerve-racking. The thought of trying to completely change established, standardized processes that have already been put in place can be quite overwhelming. This is applicable to any new tools or services that are adopted – not just Omeda solutions. Although it may seem like a lot of work to activate and utilize them, there are key concepts to keep in mind that will help make implementation easily executable and comprehensible.
First and foremost, the fear of possible issues isn’t a reason to limit your brand’s potential. Mistakes happen in every business – some large and some small, but they are inevitable. The best way to prevent them is by giving yourself enough time to become acquainted with the tools you will be implementing. Set aside time to navigate through the tools and understand how they work. Read up on the guides and directions for them so that you can be aware of potential missteps before you make them. (Omeda’s Knowledge Base is a great resource for our solutions.) Once you feel comfortable executing the new process, do some trial runs before taking it live. Most importantly, when mistakes do happen, rectify them as quickly as possible and document them internally for future learnings.
Learn From Each Other
The best way to understand tools and solutions is to use them and also to collaborate with the rest of your team. If your company has multiple brands that will be using new solutions, set up a weekly or bi-weekly meeting to touch base with co-workers about strategies and best practices that they have begun to implement. This time can be used to review issues and roadblocks that were encountered, discuss how they were or could be resolved, and share templates/transferable processes across the different brands.
Create a Check List
If there are areas of the tools that you’ve found are repetitive and similar every time you use it, start a checklist. This will help to keep you on track with execution as well as mitigate some of those potential mistakes that could be made. Here is an example of our Odyssey Voyage checklist if you want inspiration for a place to start.
Often times, when implementing a new tool or process, the setup and execution of it can become overwhelming or feel like a bigger deal than it needs to be. Try to set a small goal or begin with a small project with your new tool. Once you’ve completed this project or have executed a few small ones and feel more comfortable, try to take on a larger one. Another idea is to simply add on additional features to your original, smaller project. Over time, you can grow and create more complex ventures. You know what they say, Rome wasn’t built in a day.
More Activate Blog Posts
Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to craft a message that gets straight into the inbox. Here are our 4 favorite and most effective email messaging best practices that will help you…Read More
About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo introduced the concept that science (data and analytics) is an enabler but that successful campaigns (content and strategy) can’t happen without the art side of…Read More
Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and flooded with promotional emails talking to us about “these uncertain times.” While we hope to move out of the current situation quickly, things aren’t going to…Read More