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Omeda Announces Strategic Growth Investment from Sverica Capital

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic investment from Sverica Capital Management (“Sverica”), a leading growth-oriented private equity investment firm.  “We are extremely proud of the company we have built and the…

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U.S. State – Privacy Law Tracker

2023 is going to be a big year for U.S. State Privacy laws, and since we are already halfway through 2022, it’s time to mark your calendar for these important Privacy Bills “effective” dates: January 1, 2023California Privacy Rights ActVirginia Consumer Data Protection Act July 1, 2023Colorado Privacy ActConnecticut Data Privacy Act December 31, 2023Utah…

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Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and…

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Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing. Omeda was also recently recognized as a Leader in G2’s Winter 2021 Grid® Report for Email Marketing. This continued recognition demonstrates that Omeda has been exceeding…

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Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to manage on behalf of our clients. Given the rise of data protection regulations Omeda’s role as a steward of our client’s data has grown even…

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The Impact of Apple’s Mail Privacy Protection – What We Know So Far

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Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results…

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Omeda Named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing

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Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing. This achievement demonstrates that Omeda continues to exceed the expectations of clients, receiving consistently top rankings from clients across all categories including likelihood to recommend,…

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