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Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out on your own and starting your own company – we hope you find the methods below helpful as you begin the process of growing your audience. Not only is it a new…

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2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new year? Below are a few methods to growing your audience that we consider highly beneficial to anyone in the industry. It is the perfect time…

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Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that are attributed to the millennial profile — from looking things up on Twitter and posting what they are about to eat on Instagram, to changing jobs too quickly and expecting too…

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Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring to as the “Single Source of Truth” is essentially a way to combine all customer experiences into one location. Though this concept has been around for quite some time, Salesforce has…

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Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry shows bring is a whirlwind, and getting back into the swing of regular workdays and a routine makes it difficult…

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Podcasting has been around for a long time. However, many publications are not taking full advantage of podcasting and the potential to further engage their audience and drive revenue. In addition to using blogs and more static forms of marketing, podcasting should be highly considered due to its versatility. In some markets, blogs may still…

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Email engagement is a hot topic in any industry, and one that consistently remains popular because of the success email campaigns can return. With each industry there are differences in norms for how recipients interact with email promotions that land in their inbox. B2B brands may resonate differently than B2C. Overall, the same questions remain:…

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Social media has completely changed the way that people interact with one another in society today. Connections that would typically have faded over time are being maintained thanks to Facebook. A look into the life and thoughts of CEOs and celebrities alike can be easily accessed on Twitter and Instagram. LinkedIn allows you to network…

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