Activate Blog

Let’s Talk About Consent Management Platforms

Data consent and privacy have been and continue to be hot topics in every industry today. As technology continues to advance, there is a growing concern for guaranteeing that data, especially customer data, is secure and being handled responsibly. Various security breaches like Cambridge Analytica, Marriott, and more recently Capital One, have influenced customers’ desire to…

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A Review of Q2 2019 Email Engagement

For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2,  Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with…

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Video Part Two: Understanding Where to Post Videos

Do you know where your audience views your content? Are you reaching them in the right platform and at the right time? Do you understand how to utilize subtitles and text within the different social media accounts? How about in newsletters? There are tactics that exist to instantly help make you and your team successful…

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The Reason Why Your Click-Thru Rates Are Randomly Jumping

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open and click counts can be extremely frustrating to encounter. Further, determining which counts are legitimate and which are false can be confusing to understand and…

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Video Part One: 5 Ways to Utilize Video Content Now

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The old process of having to spend three months editing and perfecting a video no longer exists for fast video generation. With technology today, it is…

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Your Odyssey Voyage Checklist

What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered some important things to remember when creating a voyage. As your voyages grow and become more complex, there are a lot of moving parts that must be taken into account. To…

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Don’t Let Unknown Solutions Hold You Back from Growth and Innovation

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our tools and make sure they are functioning as effectively and intuitively as possible is by implementing them into our own team processes and business strategy.…

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Everyone Is a Publisher

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods of change – each bringing with their own assortment of assets and challenges.  The latest trend that has appeared is advertisers becoming their own publisher.  While several legacy publishing companies are…

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The Five-Step Guide to Metering Content

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block access to content until a consumer signs on – whether it be through a subscription, email registration, etc. When partnered with strategic planning, metering can…

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