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With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this…

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Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. Our March interview is with Nick Giallourakis, Founder and President of the media publication Elephants…

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As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases rethink, the way we run a process or a department. One area we continue to consider is the postal mail stream, and the fact that it relies on other organizations to…

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Omeda Purchased Hallmark Data Systems As I reflect on my time at Omeda, a lot has changed over the years, but the past four years have been truly transformative. Rarely can you point to the exact moment that sparked such transformation, but in this case, I know exactly when it started. On March 1, 2016, we purchased Hallmark Data Systems from…

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Omeda Asks is a new interview series that we’ve launched in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. Our first interview was with Annex Business Media’s Kyle Shay and Stacy Bradshaw. Kyle Shay, Director…

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Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out on your own and starting your own company – we hope you find the methods below helpful as you begin the process of growing your audience. Not only is it a new…

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2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new year? Below are a few methods to growing your audience that we consider highly beneficial to anyone in the industry. It is the perfect time…

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Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that are attributed to the millennial profile — from looking things up on Twitter and posting what they are about to eat on Instagram, to changing jobs too quickly and expecting too…

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