Activate Blog

The Top 5 Things Audiences Want from Their Content

Today’s consumer has more access to content than ever before.  We have the ability to open almost any content at any time and place. With this access being a simple swipe or click away, brand marketers need to be on top of their game when it comes to pleasing their consumers. If not, they risk…

Read More

Non-Traditional Marketing Mediums: What’s Hot and Where to Go

Good marketers are always looking for new ways to get their brand and messaging out in front of their target audience.  In the amazing digital age we are living in, there seems to be a new tool or service that you can capitalize on almost monthly, but that causes some issues, especially when making decisions.…

Read More

5 Fast Ways to Fight the Clutter & Increase Your Email Open Rates

In an inbox filled with personal, work, promotional and junk email – it can be challenging to find the best way to rise through the clutter and get the open rates and engagement needed to drive revenue. While email remains one of the top means to reach your audience, it is more cluttered than ever…

Read More

Using Social Network Norms to Engage Your Consumers

Today, consumers want their brands to interact with them on a more personal level than ever before. Regardless of whether you’re a B2B company or a B2C company, consumers want to know and feel like there’s a person behind the brand’s face. Where better to reach them than where they are? On average, over 70%…

Read More

Three of the Top Trends in B2B Marketing

Trends come and go quickly in any industry. In B2B marketing across all markets, there are current trends that are changing the way publishers are looking to do business. Start taking advantage of these trends right away! Getting Personal – A B2C Mindset in B2B Media buyers are looking for a more personal experience.  Buyers…

Read More

Firefox’s Latest Enhancement Blocks Third-Party Tracking By Default

What Does This Mean for Media Companies? The Firefox 69 release further enhanced privacy features for the web browser. With the latest installation, consumer privacy will be protected by blocking third-party tracking software for all users by default. Firefox is calling this setting Enhanced Tracking Protection and though it has been available since October of…

Read More

Top 10 Takeaways from The Chicago Digital Summit

Respect the Limitations of Today’s Information Overload Be the best marketer you can by saving your audience time. Write and design with this in mind. Compose pieces to the level of the audience you are trying to reach. Limit information to what is necessary in order to fight the clutter. The average person reads approximately…

Read More

3 Myths in Publishing About Engaging Your Audience

Trends can often lead to over-exaggerations and absolute statements, which can transform into myths in an industry. For the publishing industry this holds true, with many myths being present.  Although they may vary in level of importance and seriousness, these misunderstood or false statements constantly pop up and can scare marketers from using a tactic,…

Read More

Considerations When Choosing the “Perfect” MarTech Stack

Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings.  Every time a new solution is revealed in the market, jumping on-board or trying to factor it into your stack can be enticing. Each introduction seems to hold the promise that this solution will…

Read More
Knowledge Base Feedback