Activate Blog

Reliability and Accountability Continue to Rise in the Digital Media Space

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and poked holes in the strategy, results and overall system that digital media auditors have implemented. Adweek covered the latest venture of five leading marketer groups…

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Yahoo Is Purging Abandoned Accounts

Verizon Media = Yahoo + Verizon + AOL While the Verizon Media merger may be ‘old’ news, what is new is that within the last week, Yahoo has started to purge their abandoned accounts.  Have you noticed an increase in your bounce rate at Yahoo?  Have you seen this bounce error? 554 delivery error: dd…

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Apple News+ Is Here and Everyone Should Be Paying Attention

What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300 magazines to the existing app. This follows Apple’s purchase of Texture last year, which is a service that offers unlimited digital access to over 200 magazines. Apple’s updated app has elements…

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How to Utilize Your Audience List and Create Strong-Performing Email Campaigns

In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common thread strung through all of the most successful enewsletter campaigns we analyzed. Understanding WHY your audience is active and engaged is helpful for strategy, but…

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The Importance of Cleaning and Refining Your Email Audience List

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For email deployments and reoccurring email series like newsletters and marketing promotions, it is important to make sure you’re targeting your audience. Things like the content…

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ART & SCIENCE – The Marketer’s Need for Balance

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what percentage of their brains were Art vs. Science. We noticed many friends being excited if the score was 50/50 because it implies they have the…

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The Reality Behind Email Subject Lines

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we analyzed almost 1,000 email deployments of the top 25 senders from Omeda’s Email Builder platform. Open Rates seemed to be the best indicator of subject…

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Grow Your First-Party Audience by Converting Unknown Visitors to Known Customers

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party audience. Each platform and provider use a similar process with their own nuances to transition consumers into the known atmosphere. Regarding Omeda’s tools, the conversion…

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What’s Old Is New – The Paid Subscription Model

An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of the year. As print publishers began creating an online presence for themselves, they turned to the revenue generator that other websites were using – digital advertisements. While digital advertising is still…

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End of 2018 Stats – Q4 Email Delivery and Engagement

In 2018, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2 as well as Q3 were published to give context to clients for their own email statistics. In the latest installment, the Q4 stats have been pulled together, offering a full-year view of…

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