Activate Blog

The Reality Behind Email Subject Lines

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we analyzed almost 1,000 email deployments of the top 25 senders from Omeda’s Email Builder platform. Open Rates seemed to be the best indicator of subject…

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Grow Your First-Party Audience by Converting Unknown Visitors to Known Customers

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party audience. Each platform and provider use a similar process with their own nuances to transition consumers into the known atmosphere. Regarding Omeda’s tools, the conversion…

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What’s Old Is New – The Paid Subscription Model

An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of the year. As print publishers began creating an online presence for themselves, they turned to the revenue generator that other websites were using – digital advertisements. While digital advertising is still…

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End of 2018 Stats – Q4 Email Delivery and Engagement

In 2018, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2 as well as Q3 were published to give context to clients for their own email statistics. In the latest installment, the Q4 stats have been pulled together, offering a full-year view of…

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What to Think About in 2019 – The Publishing and Media Landscape

With the start of a new year, it is natural to look back at the previous searching for areas of learning that can contribute to opportunities for growth in the future. An article published by FIPP, the global media network for magazine associations, publishing companies and suppliers drew attention to some of the driving factors…

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Omeda Web Forms Best Practices – Part Two

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just a fun exercise to review our favorites, but an important one for us to go through as a team. One of our team experts put it best: “Though [web forms] are…

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Omeda Release Notes for V.18.17

Our December build includes many updates and enhancements across our products. There have been some time saving updates made in Omail specifically and an exciting time delay which allows you to customize the time the personalization element is delivered. Audience Search Issue Date There is now a description of the issue date instead of a…

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Omeda Release Notes for V.18.16

There are a variety of updates and enhancements in the second November build. They range in updates from User Experience and Audience Search to Web Services and Email Builder. User Experience Added A Knowledge Base Link There is now a new column added to our Menu Ribbon for Support.  It contains a link to our…

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Integrating Your 3rd Party Forms With Your Omeda Database

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days, most of your interactions with your audience occur online and the best way to obtain first-party data is through webforms. Omeda has been able to…

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