Activate Blog

Your MarTech Stack Is Just the Start to Success

An article recently published by CMS Wire details the importance of thinking through the decision to revamp your MarTech stack before making definitive changes. Detailed in the article, the three questions you should ask before proceeding with adding new services to your stack are: What Is My Stack Missing? Are My Goals and Timeline for…

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Everyone Is a Publisher

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods of change – each bringing with their own assortment of assets and challenges.  The latest trend that has appeared is advertisers becoming their own publisher.  While several legacy publishing companies are…

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The Five-Step Guide to Metering Content

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block access to content until a consumer signs on – whether it be through a subscription, email registration, etc. When partnered with strategic planning, metering can…

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The Three-Step Plan to Add Lead Nurturing to Any Event

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you panic when you realized that all of the hard work you put in and all of the great leads you generated at your booth were at…

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Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects of the industry. Throughout the day, attendees were able to listen to and gain insights on a variety of important topics. Some key concepts were…

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Q1 2019 Email Engagement Stats

Last year, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2,  Q3, and Q4 were provided to give our clients further understanding of their personal email engagement campaigns compared to other B2B industry professionals. Moving into 2019, we are continuing the analysis and have…

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Reliability and Accountability Continue to Rise in the Digital Media Space

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and poked holes in the strategy, results and overall system that digital media auditors have implemented. Adweek covered the latest venture of five leading marketer groups…

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Yahoo Is Purging Abandoned Accounts

Verizon Media = Yahoo + Verizon + AOL While the Verizon Media merger may be ‘old’ news, what is new is that within the last week, Yahoo has started to purge their abandoned accounts.  Have you noticed an increase in your bounce rate at Yahoo?  Have you seen this bounce error? 554 delivery error: dd…

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