Omeda Asks is a new interview series that we’ve launched in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. Our first interview was with Annex Business Media’s Kyle Shay and Stacy Bradshaw. Kyle Shay, Director…

In the current publishing climate, marketing teams are being asked to tackle an increasing amount of objectives. Teams often times are small, but expectations for their performance are growing rapidly.  So how can you accomplish all of these goals to increase revenue? Two words: Data & Automation. Sounds nice, but is it truly that simple…

Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out on your own and starting your own company – we hope you find the methods below helpful as you begin the process of growing your audience. Not only is it a new…

Not all cookies are created equal – like Mrs. Fields Cookies vs. Oreos or Ben’s Cookies vs. Girl Scout Cookies. The same goes for web browser cookies – like first-party vs. third-party. The differences in cookie type are part of what is happening with Google Chrome’s cookie change that will be implemented in the beginning…

2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new year? Below are a few methods to growing your audience that we consider highly beneficial to anyone in the industry. It is the perfect time…

Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that are attributed to the millennial profile — from looking things up on Twitter and posting what they are about to eat on Instagram, to changing jobs too quickly and expecting too…

Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring to as the “Single Source of Truth” is essentially a way to combine all customer experiences into one location. Though this concept has been around for quite some time, Salesforce has…

Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry shows bring is a whirlwind, and getting back into the swing of regular workdays and a routine makes it difficult…

Podcasting has been around for a long time. However, many publications are not taking full advantage of podcasting and the potential to further engage their audience and drive revenue. In addition to using blogs and more static forms of marketing, podcasting should be highly considered due to its versatility. In some markets, blogs may still…