Trends come and go quickly in any industry. In B2B marketing across all markets, there are current trends that are changing the way publishers are looking to do business. Start taking advantage of these trends right away! Getting Personal – A B2C Mindset in B2B Media buyers are looking for a more personal experience.  Buyers…

What Does This Mean for Media Companies? The Firefox 69 release further enhanced privacy features for the web browser. With the latest installation, consumer privacy will be protected by blocking third-party tracking software for all users by default. Firefox is calling this setting Enhanced Tracking Protection and though it has been available since October of…

Respect the Limitations of Today’s Information Overload Be the best marketer you can by saving your audience time. Write and design with this in mind. Compose pieces to the level of the audience you are trying to reach. Limit information to what is necessary in order to fight the clutter. The average person reads approximately…

Trends can often lead to over-exaggerations and absolute statements, which can transform into myths in an industry. For the publishing industry this holds true, with many myths being present.  Although they may vary in level of importance and seriousness, these misunderstood or false statements constantly pop up and can scare marketers from using a tactic,…

Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings.  Every time a new solution is revealed in the market, jumping on-board or trying to factor it into your stack can be enticing. Each introduction seems to hold the promise that this solution will…

Data consent and privacy have been and continue to be hot topics in every industry today. As technology continues to advance, there is a growing concern for guaranteeing that data, especially customer data, is secure and being handled responsibly. Various security breaches like Cambridge Analytica, Marriott, and more recently Capital One, have influenced customers’ desire to…

For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2,  Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with…

Do you know where your audience views your content? Are you reaching them in the right platform and at the right time? Do you understand how to utilize subtitles and text within the different social media accounts? How about in newsletters? There are tactics that exist to instantly help make you and your team successful…

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open and click counts can be extremely frustrating to encounter. Further, determining which counts are legitimate and which are false can be confusing to understand and…

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The old process of having to spend three months editing and perfecting a video no longer exists for fast video generation. With technology today, it is…