As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management platforms (CMPs) allow you to communicate with your audience and visitors and gather the consent and privacy requests that each audience member has. As you…

Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script, is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings combined with your first-party data can lead to great opportunities to further your audience communication and engagement. You may wonder, what exactly can it do? By…

 While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a strategy to achieve the strongest inbox placement is important. The volume coming through in November and December is significantly more than any other time of…

Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable.   Another important goal for the audience development team – which relates to growing your audience – is making sure…

Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage the process around data collection. The two laws listed above are merely the beginning of privacy lawss – it is only a matter of time…

As we move closer to the end of this ever-changing and surprising year, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over…

As website visitor traffic remains high, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is a great time to revamp your website messaging. One of the…