In 2018, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2 as well as Q3 were published to give context to clients for their own email statistics. In the latest installment, the Q4 stats have been pulled together, offering a full-year view of…

With the start of a new year, it is natural to look back at the previous searching for areas of learning that can contribute to opportunities for growth in the future. An article published by FIPP, the global media network for magazine associations, publishing companies and suppliers drew attention to some of the driving factors…

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just a fun exercise to review our favorites, but an important one for us to go through as a team. One of our team experts put it best: “Though [web forms] are…

In an article published last week by Publishing Executive, the point was made that there is a shift in how marketers are buying advertising and how they are working with customer data. There is an opportunity for publishers to capitalize on this shift, and they should do so as soon as possible. We all have…

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days, most of your interactions with your audience occur online and the best way to obtain first-party data is through webforms. Omeda has been able to…

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from January through June of 2018 to gather directional results and behavioral norms from these email campaigns. They consisted of over 33,000 deployments containing more than…

While we often are automating campaigns and recognize the tremendous efficiencies in time and resources, we are also noticing some examples of campaigns where automation has gone completely awry. Automation is not a perfect system. It isn’t a “set it and forget it” mindset that will win every time. Without the proper team monitoring and…

Due-to the great response that we received on our Q1 and Q2 stats, the following are the updated numbers for Q3. Email engagement is a popular topic that creates a lot of questions such as “what is a good open rate?” or “how do I compare to other senders” or “what are the averages for…

On October 30, Google Ads introduced parallel tracking, which speeds up the process of viewers reaching the advertised page they clicked on. Previously, the user would have to wait for the Google Ads click tracker to load as well as other tracking URLs before reaching the landing page for the advertised site. With parallel tracking,…