The Five-Step Guide to Metering Content

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block access to content until a consumer signs on – whether it be through a subscription, email registration, etc. When partnered with strategic planning, metering can…

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The Three-Step Plan to Add Lead Nurturing to Any Event

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you panic when you realized that all of the hard work you put in and all of the great leads you generated at your booth were at…

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Omeda Launches Content Metering

PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a new metering tool which allows clients to gate content and present different messages as readers consume website content. This tool will let users design, launch, and scale custom welcome and messaging…

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OX3 Speaker Presentations

  We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of audience and content, strategies to organize media events, the future of media, and much more. Explore what each of these speakers has to offer.…

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OX3 – Linda Longton from Randall-Reilly

Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to provide visitors with high-value content & receive high-value audience engagement in return. Learn about how her team went through trial and error to find success…

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OX3 – Jessica Cole from Becker’s Healthcare

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year, your events should get better and stronger, while still controlling costs where you can. Media events are in the early stages in terms of development…

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OX3 – Matthew Yorke from Northstar Travel Group

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather than looking at this as a challenge, why not view it as an opportunity? Learn how you can use your brand in conjunction with technology…

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