Omeda’s Client Partnerships Expansion

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader in Audience Relationship Management, Omeda offers their partners an end-to-end audience platform solution that organizes, governs and capitalizes on first party audience data designed to generate new sources of revenue. Each…

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Omeda Webforms — Best Practices Part One.

Webforms, though one of the most common ways we collect data from our audiences, are often something people create once and then forget about. Despite that, so far in 2018, over 850 forms have been published using Omeda’s webform builder, Dragon. We know that this took a tremendous amount of effort for our clients and…

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How to Sell and Increase Revenue With Marketing Services

Our very own CRO, James Capo, along with EnsembleIQ’s VP of Digital Media and Audience, Ronda Hughes, spoke at the Folio Show in New York last week. Their presentation on selling marketing products and services and increasing revenue through them was packed with helpful insights on maximizing the potential of your marketing services. The following…

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“What happens at M3AAWG, Stays at M3AAWG”…

Did you know? : Omeda is a member of M3AAWG – the Messaging, Malware and Mobile Anti-Abuse Working Group. This tightly controlled group of professionals meet and connect regularly to seek to keep the bad actors off of the internet, the spammers out of email and protect the mobile environment from messaging abuse. The membership encompasses…

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Omeda Release Notes for V18.14

There are some more exciting updates this release. Please, as always, reach out to your client success team or account manager, with any questions or need for further documentation on the following: Audience Search Email Status Now Viewable on Search Screen In your Audience Search results, the email status will now appear below the email…

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Take Back Your Time Using Omeda’s Lead Generation

Are you familiar with the various automation tools in your Omeda platform? There are a number of ways you can automate your day to day tasks, which in turn, frees up your valuable time to so you can better spend it on analysis or targeted efforts. One of those methods is using Lead Generation. Are…

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What Is Inline Personalization?

In the current content landscape, anyone can be a competitor for your audience’s attention. Businesses of all types are beginning to create their own content and develop engaged audiences. What sets your company apart is that your audience has a need for a very specific type of content that only you can provide. The Inline…

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5 Key Takeaways from the Digital Summit in Chicago

On September 26th and 27th, Omeda sponsored The Chicago Digital Summit that was held at McCormick Place. The Client Success and Marketing Team divided and conquered the sessions in order to take notes and refresh on an array of digital marketing topics. The team enjoyed the diversity of content from sessions such as “Data From…

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Omeda Release Notes for V18.13

There are a variety of exciting updates and enhancements in the September 27th build. They include updates to Audience Builder, Personalization, Dragon, and Odyssey. Audience Builder (OnQ) Search Olytics URL in Audience Builder The ability to search the URLs collected by Olytics has now be exposed into Audience Builder which gives you additional options to…

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Dashboards – Understanding Your Audience

Have you set your goals for your Audience Contact Data yet?  We released the first iteration of our new Dashboard at OX2 where you can view your total audience by channel, toggle the audience intersection off and on, and measure the richness of your contact data by setting goals and benchmarking how close you are…

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