OX3 – Jessica Cole from Becker’s Healthcare

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year, your events should get better and stronger, while still controlling costs where you can. Media events are in the early stages in terms of development…

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OX3 – Matthew Yorke from Northstar Travel Group

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather than looking at this as a challenge, why not view it as an opportunity? Learn how you can use your brand in conjunction with technology…

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OX3 – Joel Hughes from Ensemble IQ

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what you think is strong data organization. Cleaning up your content and your audience, and truly understanding what is in your data, is essential for being…

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OX3 – Jeff Litvack from AdWeek

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing in today’s industry. Hear about the value of media, media companies having to find alternative revenue outside of advertising, the importance of your data and…

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Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects of the industry. Throughout the day, attendees were able to listen to and gain insights on a variety of important topics. Some key concepts were…

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Q1 2019 Email Engagement Stats

Last year, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2,  Q3, and Q4 were provided to give our clients further understanding of their personal email engagement campaigns compared to other B2B industry professionals. Moving into 2019, we are continuing the analysis and have…

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Reliability and Accountability Continue to Rise in the Digital Media Space

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and poked holes in the strategy, results and overall system that digital media auditors have implemented. Adweek covered the latest venture of five leading marketer groups…

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Yahoo Is Purging Abandoned Accounts

Verizon Media = Yahoo + Verizon + AOL While the Verizon Media merger may be ‘old’ news, what is new is that within the last week, Yahoo has started to purge their abandoned accounts.  Have you noticed an increase in your bounce rate at Yahoo?  Have you seen this bounce error? 554 delivery error: dd…

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Apple News+ Is Here and Everyone Should Be Paying Attention

What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300 magazines to the existing app. This follows Apple’s purchase of Texture last year, which is a service that offers unlimited digital access to over 200 magazines. Apple’s updated app has elements…

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How to Utilize Your Audience List and Create Strong-Performing Email Campaigns

In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common thread strung through all of the most successful enewsletter campaigns we analyzed. Understanding WHY your audience is active and engaged is helpful for strategy, but…

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