An Evaluation of B2B Media Engagement Behavior by the Numbers

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from January through June of 2018 to gather directional results and behavioral norms from these email campaigns. They consisted of over 33,000 deployments containing more than…

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Omeda Release Notes For V.18.15

Audience Search Ability to permanently remove a Group Number The modification has been made so that once you remove the Group Number it will be permanently removed from the Subscription. Web Services Webhook in Add Audience API An API Client can now send in a “CallbackURL” in the request of the Add Audience API that will…

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Automation Gone Wrong

While we often are automating campaigns and recognize the tremendous efficiencies in time and resources, we are also noticing some examples of campaigns where automation has gone completely awry. Automation is not a perfect system. It isn’t a “set it and forget it” mindset that will win every time. Without the proper team monitoring and…

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Northstar Travel Group Partners with Omeda to Simplify their Martech Stack

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and sports travel, incentives, and travel technology. Omeda, being the…

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Q3 Email Open and Click Rates

Due-to the great response that we received on our Q1 and Q2 stats, the following are the updated numbers for Q3. Email engagement is a popular topic that creates a lot of questions such as “what is a good open rate?” or “how do I compare to other senders” or “what are the averages for…

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Google Ads Parallel Tracking and the Benefit of Short Page Load Times

On October 30, Google Ads introduced parallel tracking, which speeds up the process of viewers reaching the advertised page they clicked on. Previously, the user would have to wait for the Google Ads click tracker to load as well as other tracking URLs before reaching the landing page for the advertised site. With parallel tracking,…

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The Growing Importance of Knowing Your Audience

The old means of relying on Facebook alone to drive traffic & revenue is dwindling. New avenues need to be utilized in order to grow the audience and revenue. The recent Digiday Article, “Audience Development Shifts Focus From Facebook Traffic to Generating Revenue” reminds us of the changing environment, because it points to these new…

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Omeda’s Client Partnerships Expansion

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader in Audience Relationship Management, Omeda offers their partners an end-to-end audience platform solution that organizes, governs and capitalizes on first party audience data designed to generate new sources of revenue. Each…

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Omeda Web Forms Best Practices — Part One

Webforms, though one of the most common ways we collect data from our audiences, are often something people create once and then forget about. Despite that, so far in 2018, over 850 forms have been published using Omeda’s webform builder, Dragon. We know that this took a tremendous amount of effort for our clients and…

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