In the past, we wrote about “automation gone wrong” instances across various settings and mediums. In every case, we noted that without the right team behind your automated efforts, it can go terribly wrong. Automation should not allow a company to fully drift into a “set it and forget it” mentality. We are finding this…

A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content is instant and mailboxes are full. Every marketing team is looking for the latest and greatest offerings for their audience and sponsors. Everyone wants to…

With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this…

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. Our March interview is with Nick Giallourakis, Founder and President of the media publication Elephants…

As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases rethink, the way we run a process or a department. One area we continue to consider is the postal mail stream, and the fact that it relies on other organizations to…

Omeda Purchased Hallmark Data Systems As I reflect on my time at Omeda, a lot has changed over the years, but the past four years have been truly transformative. Rarely can you point to the exact moment that sparked such transformation, but in this case, I know exactly when it started. On March 1, 2016, we purchased Hallmark Data Systems from…

Omeda Asks is a new interview series that we’ve launched in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. Our first interview was with Annex Business Media’s Kyle Shay and Stacy Bradshaw. Kyle Shay, Director…

In the current publishing climate, marketing teams are being asked to tackle an increasing amount of objectives. Teams often times are small, but expectations for their performance are growing rapidly.  So how can you accomplish all of these goals to increase revenue? Two words: Data & Automation. Sounds nice, but is it truly that simple…

Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out on your own and starting your own company – we hope you find the methods below helpful as you begin the process of growing your audience. Not only is it a new…