Don’t Underestimate the Power of First-Party Data
As we move closer to the end of this ever-changing and surprising year, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over…
Read MoreOmeda Welcomes MIT Technology Review as Their Newest Client Partner
Chicago, IL – OMEDA is happy to announce the new client partnership with MIT Technology Review. MIT Technology Review is a world-renowned, independent media brand, focused on providing discerning, trustworthy technology journalism to their global audience. The technology brand will be utilizing Omeda’s subscription and fulfillment management. Omeda’s services will provide MIT Technology Review with…
Read MoreRefresh Your Website Targeting Strategy
As website visitor traffic remains high due to COVID-19 and more people at home with free time, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is…
Read MoreMake It Personal – Four Ideas to Personalize Your Next Virtual Event
We live in a society that thrives on having their voice heard. With our friends, with our colleagues, on our social media channels, at our jobs… the list is long and unending. With the global pandemic and the changing landscape of in-person events going virtual (for now), the need to give our audience the opportunity…
Read MoreFour Ways to Stay Engaged After a Virtual Event
With what seems to be a never-ending pandemic, we all are continuing to turn our in-person events virtual. By now, you probably have either run or attended at least one virtual event. The process for converting to virtual events has been hectic for most companies, as they were not planning on having to make such…
Read MoreOmeda Adds a Consent Management Platform to Their Suite of Offerings
The CMP Solution Creates Further Consent Options for Brands to Comply with Data Privacy Laws Chicago, IL – July 16, 2020 – Omeda, the industry’s leading audience relationship management platform, announced the release of their latest offering, Omeda’s Consent Management Platform (CMP). The new CMP solution allows users to easily gain consent and manage audience…
Read MoreOmeda and Ignite Technologies Announce Agreement to Transition Knowledge Marketing Customers to Omeda
Ignite Selects Omeda as Best Choice to Service and Extend Unique Group of Customers Chicago, IL and Austin, TX– June 30, 2020 – Omeda, the industry leader in enterprise audience relationship management and activation, and Ignite Technologies, the leader in Enterprise Performance Acceleration, announced today that Ignite will transition Knowledge Marketing (KM) clients to Omeda’s…
Read MoreOmeda Asks: Kristine Wyatt – Associate Director of Audience Marketing at Bobit Business Media
About Kristine Wyatt: Kristine Wyatt is a native Michigander, currently residing in the state with her husband and five-year-old son. Being from the Great Lakes state, water has always been a center point in her life – from enjoying time at the beach, to boating and the occasional frozen adventure. She loves to travel and…
Read MoreOmeda Asks: Kati Tucker – Vice President of Audience Development at Modern Distribution Management
About Kati Tucker: Kati Tucker moved out to Colorado 36 years ago and fell in love with the state. She has a 12-year-old daughter that she has been able to spend a lot of time with during quarantine. They have been getting very creative creating different dishes to cook and bake together. She enjoys fitness…
Read MoreVirtual Events – The Dos and Don’ts to Hosting Online
Over the course of the last few weeks, we have researched and attended a variety of virtual events. While we are not certain exactly where the industry is headed, the team has collected a few poignant thoughts around what is crucial and what should be avoided when hosting an online event. Additionally, we’ve received outstanding…
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