Data consent and privacy have been and continue to be hot topics in every industry today. As technology continues to advance, there is a growing concern for guaranteeing that data, especially customer data, is secure and being handled responsibly. Various security breaches like Cambridge Analytica, Marriott, and more recently Capital One, have influenced customers’ desire to…

For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2,  Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with…

Do you know where your audience views your content? Are you reaching them in the right platform and at the right time? Do you understand how to utilize subtitles and text within the different social media accounts? How about in newsletters? There are tactics that exist to instantly help make you and your team successful…

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open and click counts can be extremely frustrating to encounter. Further, determining which counts are legitimate and which are false can be confusing to understand and…

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The old process of having to spend three months editing and perfecting a video no longer exists for fast video generation. With technology today, it is…

What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered some important things to remember when creating a voyage. As your voyages grow and become more complex, there are a lot of moving parts that must be taken into account. To…

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our tools and make sure they are functioning as effectively and intuitively as possible is by implementing them into our own team processes and business strategy.…

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods of change – each bringing with their own assortment of assets and challenges.  The latest trend that has appeared is advertisers becoming their own publisher.  While several legacy publishing companies are…

For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell their solutions. Recently, the term has been put into question in an article published by CMS Wire as to whether it is fact or fiction. Does a 360-degree view exist? Some…