About Kristine Wyatt: Kristine Wyatt is a native Michigander, currently residing in the state with her husband and five-year-old son. Being from the Great Lakes state, water has always been a center point in her life – from enjoying time at the beach, to boating and the occasional frozen adventure. She loves to travel and…

About Kati Tucker: Kati Tucker moved out to Colorado 36 years ago and fell in love with the state. She has a 12-year-old daughter that she has been able to spend a lot of time with during quarantine. They have been getting very creative creating different dishes to cook and bake together. She enjoys fitness…

Over the course of the last few weeks, we have researched and attended a variety of virtual events. While we are not certain exactly where the industry is headed, the team has collected a few poignant thoughts around what is crucial and what should be avoided when hosting an online event. Additionally, we’ve received outstanding…

With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands.…

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. We most recently talked with Joyce Neth, Vice President and Director of Audience Development and…

Since the start of the pandemic, audiences are visiting the web for more content than usual. They are increasingly online for a variety of reasons – from finding the latest news, connecting and communicating with peers, and replacing in-person events. We thought it would be an appropriate time to measure and compare our clients’ website traffic from November 2019 to March and April 2020. The…

During the last few weeks of social distancing, people are looking to stay connected on social media. Most channels are seeing a tremendous uptick in traffic. While we aren’t recommending spamming social, we are advocating that is an important time to think about what you can offer or do to be a leader during this…

In the past, we wrote about “automation gone wrong” instances across various settings and mediums. In every case, we noted that without the right team behind your automated efforts, it can go terribly wrong. Automation should not allow a company to fully drift into a “set it and forget it” mentality. We are finding this…

A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content is instant and mailboxes are full. Every marketing team is looking for the latest and greatest offerings for their audience and sponsors. Everyone wants to…