Is a 360-Degree View of Consumers the Latest Buzzword or Is It Truly Attainable?
For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell their solutions. Recently, the term has been put into question in an article published by CMS Wire as to whether it is fact or fiction. Does a 360-degree view exist? Some…
Read MoreThe Five-Step Guide to Metering Content
One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block access to content until a consumer signs on – whether it be through a subscription, email registration, etc. When partnered with strategic planning, metering can…
Read MoreThe Three-Step Plan to Add Lead Nurturing to Any Event
Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you panic when you realized that all of the hard work you put in and all of the great leads you generated at your booth were at…
Read MoreOmeda Launches Content Metering
PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a new metering tool which allows clients to gate content and present different messages as readers consume website content. This tool will let users design, launch, and scale custom welcome and messaging…
Read MoreOX3 Speaker Presentations
We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of audience and content, strategies to organize media events, the future of media, and much more. Explore what each of these speakers has to offer.…
Read MoreFeeling Crummy about Third-Party Data? That’s Probably Because Google Chrome Just Gave the Cookie Jar a Shake.
Google just announced that its Chrome browser will be making some consequential changes to how cookies are handled by the browser. The goal is to strengthen user privacy and allow them to decide how their data is shared. The upcoming changes to the Chrome browser are largely targeted toward third-party cookies and “fingerprinting.” Chrome’s changes…
Read MoreOX3 – John Yedinak from Aging Media Network and Sean Griffey from Industry Dive
Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry Dive. James took old tweets from John and Sean and asked them to explore exactly what they meant and the thoughts behind their tweets. This panel discussion was not only extremely…
Read MoreOX3 – Linda Longton from Randall-Reilly
Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to provide visitors with high-value content & receive high-value audience engagement in return. Learn about how her team went through trial and error to find success…
Read MoreOX3 – Jessica Cole from Becker’s Healthcare
CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year, your events should get better and stronger, while still controlling costs where you can. Media events are in the early stages in terms of development…
Read MoreOX3 – Matthew Yorke from Northstar Travel Group
Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather than looking at this as a challenge, why not view it as an opportunity? Learn how you can use your brand in conjunction with technology…
Read More