Omeda Release Notes for V18.9

UI Enhancements Audience Builder (OnQ) Omeda continues to enhance the look and usability of Audience Builder based on your comments and suggestions. The wrapping on both the folder side and canvas side has now been improved. UTF8 Encoding Integrations Clients can now select UTF8 encoding when outputting files in Delta Extract and Lead Gen. GDPR…

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Two New California Privacy Laws

California Data Privacy Laws

Privacy centered around first party data is a topic that certainly isn’t going away. For those of you that exhaled when the GDPR deadline came and went, that was likely only the tip of the iceberg. We will continue to see new laws and requirements at the state and country level which will require more…

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Three Ways Editors Can Use Audience Data to Increase Engagement and Drive Revenue

We talk with a lot of media companies and publishers. One of the most common questions as we work with people across the organization is: who is involved in driving revenue? Typically, the most successful and forward-thinking organizations tell us that it is EVERYONE’s job. In particular, this has increased significantly within the editorial ranks…

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OX2 Presentations & Videos Are In!

The 2018 Omeda Idea Exchange (OX2) was Omeda’s second annual client summit that took place April 30th – May 2nd in downtown Chicago. With 140 attendees representing 50 different media companies – OX2 focused on growing and engaging audiences and driving revenue from your data. Over three days, Omeda clients and industry partners spent time…

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Facebook Drops 3rd Party Data for Ad Delivery

Facebook’s latest change reinforces the value of first party data for media and publishing companies vs shared distribution channels like social and programmatic. Most marketing/advertising campaigns will likely have at least a little of everything but relying too much on someone else’s data is always a risk, and won’t scale very well as their prices…

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Omeda Launches DFP Integration

Omeda has launched a new integration between our industry leading Audience Relationship Management database and Double Click for Publishers, commonly known as DFP. DFP is a Google product designed to manage the process of delivering ads to your websites. While some CDP’s use implied assumptions to target ads, your Omeda connection uses your known first-party…

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How GDPR Impacts Publishers & Media Companies [Webinar]

Archive now available on demand! What you need to know about GDPR – a free webinar with attorneys Sarah Smith and Greg Leighton, hosted by the Omeda Client Success team. Archive now available – register today and view the recording on-demand! On May 25, 2018, the EU General Data Protection Regulation (GDPR) will come into…

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Omeda Launches an Event Solution Built to Acquire and Activate Event Attendees.

Northbrook, IL – December 11, 2017 – Omeda, the market leader in Audience Relationship Management solutions, announces the launch of a new event solution, CobaltTM, that enhances attendee experience and helps exhibitors more efficiently connect with potential customers.  Announced during the Business Information and Media Summit, Cobalt uses an intuitive, mobile friendly, web-based interface, allowing…

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Omeda Launches Facebook Integration

Northbrook, IL – December 5, 2017 – Omeda, the audience relationship management company, has launched a new integration between its industry leading Audience Relationship Management database OnQ and Facebook Ads Manager. This Facebook-approved integration pushes audience data directly into Facebook Ads Manager and returns key campaign performance metrics to the Omeda database, empowering database clients…

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Tony Napoleone Joins Omeda as VP, Client Success

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award winning digital marketer specializing in audience growth and engagement in the media industry. Tony is well versed in utilizing email marketing, digital media, and online…

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