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With what seems to be a never-ending pandemic, we all are continuing to turn our in-person events virtual. By now, you probably have either run or attended at least one virtual event. The process for converting to virtual events has been hectic for most companies, as they were not planning on having to make such…

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The CMP Solution Creates Further Consent Options for Brands to Comply with Data Privacy Laws Chicago, IL – July 16, 2020 – Omeda, the industry’s leading audience relationship management platform, announced the release of their latest offering, Omeda’s Consent Management Platform (CMP). The new CMP solution allows users to easily gain consent and manage audience…

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Ignite Selects Omeda as Best Choice to Service and Extend Unique Group of Customers Chicago, IL and Austin, TX– June 30, 2020 – Omeda, the industry leader in enterprise audience relationship management and activation, and Ignite Technologies, the leader in Enterprise Performance Acceleration, announced today that Ignite will transition Knowledge Marketing (KM) clients to Omeda’s…

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Over the course of the last few weeks, we have researched and attended a variety of virtual events. While we are not certain exactly where the industry is headed, the team has collected a few poignant thoughts around what is crucial and what should be avoided when hosting an online event. Additionally, we’ve received outstanding…

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With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being unable to come together for trade shows, business meetings, and networking events has significantly impacted the business model for most, if not all media brands.…

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Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. We most recently talked with Joyce Neth, Vice President and Director of Audience Development and…

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Since the start of the pandemic, audiences are visiting the web for more content than usual. They are increasingly online for a variety of reasons – from finding the latest news, connecting and communicating with peers, and replacing in-person events. We thought it would be an appropriate time to measure and compare our clients’ website traffic from November 2019 to March and April 2020. The…

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During the last few weeks of social distancing, people are looking to stay connected on social media. Most channels are seeing a tremendous uptick in traffic. While we aren’t recommending spamming social, we are advocating that is an important time to think about what you can offer or do to be a leader during this…

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