What to Think About in 2019 – The Publishing and Media Landscape

With the start of a new year, it is natural to look back at the previous searching for areas of learning that can contribute to opportunities for growth in the future. An article published by FIPP, the global media network for magazine associations, publishing companies and suppliers drew attention to some of the driving factors…

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Omeda Web Forms Best Practices – Part Two

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just a fun exercise to review our favorites, but an important one for us to go through as a team. One of our team experts put it best: “Though [web forms] are…

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Omeda Release Notes for V.18.17

Our December build includes many updates and enhancements across our products. There have been some time saving updates made in Omail specifically and an exciting time delay which allows you to customize the time the personalization element is delivered. Audience Search Issue Date There is now a description of the issue date instead of a…

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Omeda Release Notes for V.18.16

There are a variety of updates and enhancements in the second November build. They range in updates from User Experience and Audience Search to Web Services and Email Builder. User Experience Added A Knowledge Base Link There is now a new column added to our Menu Ribbon for Support.  It contains a link to our…

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Integrating Your 3rd Party Forms With Your Omeda Database

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days, most of your interactions with your audience occur online and the best way to obtain first-party data is through webforms. Omeda has been able to…

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An Evaluation of B2B Media Engagement Behavior by the Numbers

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from January through June of 2018 to gather directional results and behavioral norms from these email campaigns. They consisted of over 33,000 deployments containing more than…

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Omeda Release Notes For V.18.15

Audience Search Ability to permanently remove a Group Number The modification has been made so that once you remove the Group Number it will be permanently removed from the Subscription. Web Services Webhook in Add Audience API An API Client can now send in a “CallbackURL” in the request of the Add Audience API that will…

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Automation Gone Wrong

While we often are automating campaigns and recognize the tremendous efficiencies in time and resources, we are also noticing some examples of campaigns where automation has gone completely awry. Automation is not a perfect system. It isn’t a “set it and forget it” mindset that will win every time. Without the proper team monitoring and…

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Northstar Travel Group Partners with Omeda to Simplify their Martech Stack

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and sports travel, incentives, and travel technology. Omeda, being the…

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