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Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients to find creative solutions and solve problems centered around monetizing data, growing audience, and implementing new technologies and products. We need passionate team members capable of quickly learning a variety of…

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ESP subscription clients will migrate to Omeda’s full-stack solution built for professional content creators Chicago, IL – January 13th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, and ESP Computer Services (ESP), announced today that Omeda has acquired the subscription fulfillment business from ESP. “We are excited to welcome ESP…

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Earlier this year we published our initial Virtal Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends and best practices we have noticed and heard about from our client community. The late summer and fall seasons have been packed with virtual events,…

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California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”), which sets regulations for companies that conduct business in California. It goes into effect on January 1, 2023 and only applies to personal data collected…

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As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management platforms (CMPs) allow you to communicate with your audience and visitors and gather the consent and privacy requests that each audience member has. As you…

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Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script, is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings combined with your first-party data can lead to great opportunities to further your audience communication and engagement. You may wonder, what exactly can it do? By…

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 While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a strategy to achieve the strongest inbox placement is important. The volume coming through in November and December is significantly more than any other time of…

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Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable.   Another important goal for the audience development team – which relates to growing your audience – is making sure…

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CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management and activation announced that they have acquired Creative Data Services (CDS) from owner and CEO Jeff Heine.  Current CDS clients will transition to the Omeda platform in the coming weeks with…

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Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage the process around data collection. The two laws listed above are merely the beginning of privacy lawss – it is only a matter of time…

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