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Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. We most recently talked with Joyce Neth, Vice President and Director of Audience Development and…

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Since the start of the pandemic, audiences are visiting the web for more content than usual. They are increasingly online for a variety of reasons – from finding the latest news, connecting and communicating with peers, and replacing in-person events. We thought it would be an appropriate time to measure and compare our clients’ website traffic from November 2019 to March and April 2020. The…

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During the last few weeks of social distancing, people are looking to stay connected on social media. Most channels are seeing a tremendous uptick in traffic. While we aren’t recommending spamming social, we are advocating that is an important time to think about what you can offer or do to be a leader during this…

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In the past, we wrote about “automation gone wrong” instances across various settings and mediums. In every case, we noted that without the right team behind your automated efforts, it can go terribly wrong. Automation should not allow a company to fully drift into a “set it and forget it” mentality. We are finding this…

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A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content is instant and mailboxes are full. Every marketing team is looking for the latest and greatest offerings for their audience and sponsors. Everyone wants to…

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With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate. Even within the Omeda Client Success team, there has been healthy conversation on the benefits to both sides. There are many valid reasons why we should not be gating at this…

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Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics we’re passionate about, and anything else that comes up. Our March interview is with Nick Giallourakis, Founder and President of the media publication Elephants…

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For Immediate Release: Omeda Contact: Kate Ferrara, Marketing Manager kferrara@omeda.com 847.858.0468 SIIA Communications Contact: Jennifer Baranowski jbaranowski@siia.net 949.448.0545 The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago (March 31, 2020) Omeda, today announced that The Omeda Customer Data Platform (CDP) was named a 2020 SIIA CODiE Award finalist in the Best Customer Data Platform…

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As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases rethink, the way we run a process or a department. One area we continue to consider is the postal mail stream, and the fact that it relies on other organizations to…

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Omeda Purchased Hallmark Data Systems As I reflect on my time at Omeda, a lot has changed over the years, but the past four years have been truly transformative. Rarely can you point to the exact moment that sparked such transformation, but in this case, I know exactly when it started. On March 1, 2016, we purchased Hallmark Data Systems from…

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