The Reason Why Your Click-Thru Rates Are Randomly Jumping

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open and click counts can be extremely frustrating to encounter. Further, determining which counts are legitimate and which are false can be confusing to understand and…

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Video Part One: 5 Ways to Utilize Video Content Now

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The old process of having to spend three months editing and perfecting a video no longer exists for fast video generation. With technology today, it is…

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Your Odyssey Voyage Checklist

What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered some important things to remember when creating a voyage. As your voyages grow and become more complex, there are a lot of moving parts that must be taken into account. To…

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Don’t Let Unknown Solutions Hold You Back from Growth and Innovation

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our tools and make sure they are functioning as effectively and intuitively as possible is by implementing them into our own team processes and business strategy.…

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New Client Partnerships for Omeda in 2019

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client base. As the industry leader in Audience Relationship management, OMEDA boasts an end-to-end audience platform solution that organizes, governs, grows and capitalizes on first-party data. …

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Your MarTech Stack Is Just the Start to Success

An article recently published by CMS Wire details the importance of thinking through the decision to revamp your MarTech stack before making definitive changes. Detailed in the article, the three questions you should ask before proceeding with adding new services to your stack are: What Is My Stack Missing? Are My Goals and Timeline for…

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Everyone Is a Publisher

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods of change – each bringing with their own assortment of assets and challenges.  The latest trend that has appeared is advertisers becoming their own publisher.  While several legacy publishing companies are…

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The Five-Step Guide to Metering Content

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block access to content until a consumer signs on – whether it be through a subscription, email registration, etc. When partnered with strategic planning, metering can…

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The Three-Step Plan to Add Lead Nurturing to Any Event

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you panic when you realized that all of the hard work you put in and all of the great leads you generated at your booth were at…

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