Omeda Launches Content Metering

PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a new metering tool which allows clients to gate content and present different messages as readers consume website content. This tool will let users design, launch, and scale custom welcome and messaging…

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OX3 Speaker Presentations

  We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of audience and content, strategies to organize media events, the future of media, and much more. Explore what each of these speakers has to offer.…

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OX3 – Linda Longton from Randall-Reilly

Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to provide visitors with high-value content & receive high-value audience engagement in return. Learn about how her team went through trial and error to find success…

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OX3 – Jessica Cole from Becker’s Healthcare

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year, your events should get better and stronger, while still controlling costs where you can. Media events are in the early stages in terms of development…

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OX3 – Matthew Yorke from Northstar Travel Group

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather than looking at this as a challenge, why not view it as an opportunity? Learn how you can use your brand in conjunction with technology…

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OX3 – Joel Hughes from Ensemble IQ

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what you think is strong data organization. Cleaning up your content and your audience, and truly understanding what is in your data, is essential for being…

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OX3 – Jeff Litvack from AdWeek

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing in today’s industry. Hear about the value of media, media companies having to find alternative revenue outside of advertising, the importance of your data and…

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Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects of the industry. Throughout the day, attendees were able to listen to and gain insights on a variety of important topics. Some key concepts were…

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