EnsembleIQ expands partnership with Omeda, consolidates MarTech stack

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience…

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Omeda Partners With FreshAddress for Email Validation Services

Omeda is exited to announce our new partnership with FreshAddress to utilize their email validation service. FreshAddress, using their proprietary database, has a scoring system which can determine the validity of an email address. They are able to flag email addresses as SafeToSend, as non-deliverable, and even flag those that they believe are spam-traps.  This…

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5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks

5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks: Last week we had the pleasure of sponsoring the AAMP Lunch & Learn at the Virgin Hotel in Chicago.  Over 40 industry professionals braved the rain to listen to David Newcorn, SVP of Digital & Data at PMMI Media Group, discuss his journey…

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Odyssey Marketing Automation Update

We had an exciting update with our 9/6 software release to Odyssey, our marketing automation solution which lets you bring your marketing efforts across multiple channels (email, social, and website) onto the same canvas. The first is incorporating our existing DFP (DoubleClick for Publishers) integration onto the Odyssey canvas. DFP, or Google Ad Manager as…

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Omeda Release Notes for V18.12

Audience Builder (OnQ) Custom names for Groups within queries: When assigning a name to a group within your Audience Builder query, the actual Group number will now be retained. This will allow you to easily identify each group when you select the option to “output by group”. As an example, if you renamed Group 1…

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How To Use Progressive Profiling

Optimize Your Webforms and Increase Conversions using Progressive Profiling For many media companies, finding the balance between acquiring your website users’ data and converting the users into tangible subscribers, leads or customers is a difficult one to strike. Using Omeda’s webform product, Dragon, has made it easy to prepopulate the data we store onto your…

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Omeda’s Fall Conference Schedule

As summer starts to wind down, a busy fall show season is getting ready to kick off! While we’d love to be everywhere, our travel budgets (and our families) cause us to make some hard choices between a great slate of Q3 and Q4 events. We’d love to see you so please look for a…

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Omeda Release Notes for V18.11

API’s Omail Click API now available The new Click Lookup API will allow you to retrieve customer data for the clicks on the URL’s specified in your API call. For details, please reference the Omeda Wiki or contact your account manager. Audience Builder (OnQ) Search parameters for Behaviors You now have the ability to query…

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EPG Media Finds Renewal Success Using Omeda’s Personalization Tool

EPG Media & Specialty Information is a mid-sized publishing company based out of Minneapolis, MN. They publish a variety of magazines and newsletters that focus primarily on the motor sports and beverage industries. Like most B2B publishing companies, EPG Media is always looking to maintain an audience database of engaged and up to date subscribers,…

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Lead Gen Using Whitepapers – an end to end solution using Omeda Tools

Effectively use Omeda’s Web Form Builder, Audience Builder and Lead Gen tool to deliver leads to advertisers from a Whitepaper Download Action. You can get started by having your Account Manager set up a Behavior Action of “Downloaded” to track the whitepaper lead in the Omeda system.  This allows you, the client to set the…

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