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Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable.   Another important goal for the audience development team – which relates to growing your audience – is making sure…

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CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management and activation announced that they have acquired Creative Data Services (CDS) from owner and CEO Jeff Heine.  Current CDS clients will transition to the Omeda platform in the coming weeks with…

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The Best Ideas Can Come From The Most Unexpected Places We are now in the sixth month of the global pandemic and it does not seem to be going away or improving anytime soon. With travel coming to a screeching halt – as well as events, meeting with clients, meeting with co-workers, and even going…

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Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage the process around data collection. The two laws listed above are merely the beginning of privacy lawss – it is only a matter of time…

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As we move closer to the end of this ever-changing and surprising year, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over…

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Chicago, IL – OMEDA is happy to announce the new client partnership with MIT Technology Review. MIT Technology Review is a world-renowned, independent media brand, focused on providing discerning, trustworthy technology journalism to their global audience. The technology brand will be utilizing Omeda’s subscription and fulfillment management. Omeda’s services will provide MIT Technology Review with…

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As website visitor traffic remains high due to COVID-19 and more people at home with free time, there is an opportunity to better engage with your website visitors. Whether this be capturing your unknown website visitors to convert them into new, known audience members, or better serving the known visitors you already have, now is…

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We live in a society that thrives on having their voice heard. With our friends, with our colleagues, on our social media channels, at our jobs… the list is long and unending. With the global pandemic and the changing landscape of in-person events going virtual (for now), the need to give our audience the opportunity…

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With what seems to be a never-ending pandemic, we all are continuing to turn our in-person events virtual. By now, you probably have either run or attended at least one virtual event. The process for converting to virtual events has been hectic for most companies, as they were not planning on having to make such…

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The CMP Solution Creates Further Consent Options for Brands to Comply with Data Privacy Laws Chicago, IL – July 16, 2020 – Omeda, the industry’s leading audience relationship management platform, announced the release of their latest offering, Omeda’s Consent Management Platform (CMP). The new CMP solution allows users to easily gain consent and manage audience…

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