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California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”), which sets regulations for companies that conduct business in California. It goes into effect on January 1, 2023 and only applies to personal data collected…

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As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management platforms (CMPs) allow you to communicate with your audience and visitors and gather the consent and privacy requests that each audience member has. As you…

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Web tracking is such a powerful and useful element of audience marketing. Olytics, Omeda’s web tracking tool, is something that often times can be set up, but never utilized at its full potential. Understanding the power of Olytics and the first-party data it provides can be a great opportunity to further your audience communication and engagement. You may wonder, what exactly can it do?  By default, Olytics is able to: …

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 While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a strategy to achieve the strongest inbox placement is important. The volume coming through in November and December is significantly more than any other time of…

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Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or asking current members to update their information – both are extremely valuable.   Another important goal for the audience development team – which relates to growing your audience – is making sure…

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CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management and activation announced that they have acquired Creative Data Services (CDS) from owner and CEO Jeff Heine.  Current CDS clients will transition to the Omeda platform in the coming weeks with…

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The Best Ideas Can Come From The Most Unexpected Places We are now in the sixth month of the global pandemic and it does not seem to be going away or improving anytime soon. With travel coming to a screeching halt – as well as events, meeting with clients, meeting with co-workers, and even going…

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Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage the process around data collection. The two laws listed above are merely the beginning of privacy lawss – it is only a matter of time…

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As we move closer to the end of this ever-changing and surprising year, there is one thing that continues to be a theme in all of our conversations: the value of first-party data. We like to think of first-party data as the bread & butter for media companies. First-party data delivers an incredible advantage over…

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Chicago, IL – OMEDA is happy to announce the new client partnership with MIT Technology Review. MIT Technology Review is a world-renowned, independent media brand, focused on providing discerning, trustworthy technology journalism to their global audience. The technology brand will be utilizing Omeda’s subscription and fulfillment management. Omeda’s services will provide MIT Technology Review with…

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