Audience Part One: Five Ways to Grow Your Audience as an Established Brand

2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new year? Below are a few methods to growing your audience that we consider highly beneficial to anyone in the industry. It is the perfect time…

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The “Dreaded Millennials” – Changing the Brand Game For the Better

Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that are attributed to the millennial profile — from looking things up on Twitter and posting what they are about to eat on Instagram, to changing jobs too quickly and expecting too…

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Canada’s Annex Business Media Partners with Omeda to Drive Revenue with Audience Relationship Management

Chicago, IL – OMEDA welcomes a new international client partner, Annex Business Media, Canada’s largest business-to-business media company. Annex will be utilizing Omeda’s full suite of services to manage their CDP solutions, web form services, email marketing, marketing automation and subscription management needs. The company’s overall goal is to provide their audiences with information and…

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Salesforce Finally Sees the Power of a Unified Customer View

Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring to as the “Single Source of Truth” is essentially a way to combine all customer experiences into one location. Though this concept has been around for quite some time, Salesforce has…

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Get the Most Out of the Events You Attend

Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the traveling and networking that industry shows bring is a whirlwind, and getting back into the swing of regular workdays and a routine makes it difficult…

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5 Ways to Start Podcasting : Tips on How (and Why) to Begin a Podcast

Podcasting has been around for a long time. However, many publications are not taking full advantage of podcasting and the potential to further engage their audience and drive revenue. In addition to using blogs and more static forms of marketing, podcasting should be highly considered due to its versatility. In some markets, blogs may still…

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Q3 2019 Email Engagement Performance

Email engagement is a hot topic in any industry, and one that consistently remains popular because of the success email campaigns can return. With each industry there are differences in norms for how recipients interact with email promotions that land in their inbox. B2B brands may resonate differently than B2C. Overall, the same questions remain:…

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How Important Is Social Media to Your Brand?

Social media has completely changed the way that people interact with one another in society today. Connections that would typically have faded over time are being maintained thanks to Facebook. A look into the life and thoughts of CEOs and celebrities alike can be easily accessed on Twitter and Instagram. LinkedIn allows you to network…

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The Top 5 Things Audiences Want from Their Content

Today’s consumer has more access to content than ever before.  They have the ability to open almost any content at any time and place. With this access being a simple swipe or click away, brand marketers need to be on top of their game when it comes to pleasing their consumers. If not, they risk…

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Non-Traditional Marketing Mediums: What’s Hot and Where to Go

Good marketers are always looking for new ways to get their brand and messaging out in front of their target audience.  In the amazing digital age we are living in, there seems to be a new tool or service that you can capitalize on almost monthly, but that causes some issues, especially when making decisions.…

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