Canada’s Annex Business Media Partners with Omeda to Drive Revenue with Audience Relationship Management

Chicago, IL – OMEDA welcomes a new international client partner, Annex Business Media, Canada’s largest business-to-business media company. Annex will be utilizing Omeda’s full suite of services to manage their CDP solutions, web form services, email marketing, marketing automation and subscription management needs. The company’s overall goal is to provide their audiences with information and resources they need to be successful at what they do. Omeda aims to assist them in managing their audience data so they can do just that.

“Annex is very much looking forward to transitioning over to Omeda’s platform” said Scott Jamieson, Annex’s Chief Operating Officer.  “We look forward to using their technology to help our brands engage their audiences in the most effective way possible. Innovation is a core principle that our brands always keep in the forefront of their business. Using Omeda’s database will allow us to seamlessly manage all of our audience data, subscription, and marketing efforts, so we can focus on the strategy of where our brands are going.”

Annex Business Media features a large portfolio, with over 65 brands, covering a vast range of industries. From agriculture to healthcare, engineering, contracting and manufacturing, to professional services, commercial and retail business, they cover almost every area in media. Their brands not only provide print and digital publication offerings, they also engage audiences through events and conferences, webinars, educational resources, and thought leadership. Annex brands are leading the pack for Canadian industries and are progressive leaders for business professionals connected with them.

“Omeda is extremely happy with our new partnership with Annex Business Media. Annex is a unique, progressive company, that is constantly exploring new opportunities for growth. Gaining such a large client in Canada will help us further explore the country’s publishing landscape.  We are excited to help them find further success with this partnership,” said James Capo, Omeda’s Chief Revenue Officer.

About Omeda:
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.

About Annex Business Media

Annex Business Media was founded in 1997 and began as a collection of local newspaper and industry trade magazines. In 2003, the company shifted its point of focus by selling all their newspaper properties and concentrating primarily on their magazine publications. This allowed the company to build their trade publication business into a multi-platform business media organization, developing digital platforms and creating multimedia offerings for their audience of readers. Today, Annex boasts a portfolio of over 65 media brands, covering an array of industries, that the company supports in being leaders in whichever field they are in.

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