Helping companies manage and activate audiences for over 30 years

The most successful media companies deploy audience intelligence across entire organizations to provide insight and catalyze innovation. We believe that understanding audience behavior, content engagement and event participation is the intellectual foundation for driving better decisions about existing product investment and new product launches.

Omeda was founded in Chicago by The Obermans, a family of trade publishers who understood the value of utilizing technology to properly segment and target their subscriber base. Over the years, as technology advanced and customer needs evolved, our core capabilities expanded to encompass print, email and web-based audience solutions. Along the way, we have invested in modern infrastructure to capitalize on strong processing power and to maintain the most sophisticated data matching capabilities. Through our commitment to the media and publishing industry, we remain privately-owned and relationship-focused, remembering that we only succeed when our clients thrive in these rapidly changing times.

Our role as a partner to media companies transcends the old circulation models and truly modernizes the process of accumulating and segmenting an audience.

Leadership Team


Aaron Oberman

Chief Executive Officer

James Capo

Chief Revenue Officer

Steve Arend

Chief Product Officer

Glenn Eisenhuth

Chief Financial Officer

Bryan Swartz

Senior Vice President, Audience Operations

Amy S. Turner

Vice President, Human Resources


How GDPR Impacts Publishers & Media Companies [Webinar]

Archive now available on demand! What you need to know about GDPR – a free webinar with attorneys Sarah Smith and Greg Leighton, hosted by the Omeda Client Success team. Archive now available – register…

Omeda Launches an Event Solution Built to Acquire and Activate Event Attendees.

Northbrook, IL – December 11, 2017 – Omeda, the market leader in Audience Relationship Management solutions, announces the launch of a new event solution, CobaltTM, that enhances attendee experience and helps exhibitors more efficiently connect…

Omeda Launches Facebook Integration

Northbrook, IL – December 5, 2017 – Omeda, the audience relationship management company, has launched a new integration between its industry leading Audience Relationship Management database OnQ and Facebook Ads Manager. This Facebook-approved integration pushes…

Customer Highlights

Tens of millions of emails a month.

Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.

Don’t think behavioral data is the future?

By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.