Helping companies manage and activate audiences for over 30 years

The most successful media companies deploy audience intelligence across entire organizations to provide insight and catalyze innovation. We believe that understanding audience behavior, content engagement and event participation is the intellectual foundation for driving better decisions about existing product investment and new product launches.

Omeda was founded in Chicago by The Obermans, a family of trade publishers who understood the value of utilizing technology to properly segment and target their subscriber base. Over the years, as technology advanced and customer needs evolved, our core capabilities expanded to encompass print, email and web-based audience solutions. Along the way, we have invested in modern infrastructure to capitalize on strong processing power and to maintain the most sophisticated data matching capabilities. Through our commitment to the media and publishing industry, we remain privately-owned and relationship-focused, remembering that we only succeed when our clients thrive in these rapidly changing times.

Our role as a partner to media companies transcends the old circulation models and truly modernizes the process of accumulating and segmenting an audience.

Leadership Team


Aaron Oberman

Chief Executive Officer
James Capo - Omeda

James Capo

Chief Revenue Officer

Glenn Eisenhuth

Chief Financial Officer

Bryan Swartz

Senior Vice President, Audience Operations

Tony Napoleone

Vice President, Client Success

Amy Turner

Vice President, Human Resources

Bettina Lippisch

Vice President, Data Success

Tracy Rivas

Vice President, Development

Doug Gainous

Vice President, User Experience


Canada’s Annex Business Media Partners with Omeda to Drive Revenue with Audience Relationship Management

Chicago, IL – OMEDA welcomes a new international client partner, Annex Business Media, Canada’s largest business-to-business media company. Annex will be utilizing Omeda’s full suite of services to manage their CDP solutions, web form services,…

New Client Partnerships for Omeda in 2019

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client base. As the industry leader…

Omeda Launches Content Metering

PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a new metering tool which allows clients to gate content and present…

Customer Highlights

Tens of millions of emails a month.

Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.

Don’t think behavioral data is the future?

By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.

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