Helping companies manage and activate audiences for over 30 years

The most successful media companies deploy audience intelligence across entire organizations to provide insight and catalyze innovation. We believe that understanding audience behavior, content engagement and event participation is the intellectual foundation for driving better decisions about existing product investment and new product launches.

Omeda was founded in Chicago by The Obermans, a family of trade publishers who understood the value of utilizing technology to properly segment and target their subscriber base. Over the years, as technology advanced and customer needs evolved, our core capabilities expanded to encompass print, email and web-based audience solutions. Along the way, we have invested in modern infrastructure to capitalize on strong processing power and to maintain the most sophisticated data matching capabilities. Through our commitment to the media and publishing industry, we remain privately-owned and relationship-focused, remembering that we only succeed when our clients thrive in these rapidly changing times.

Our role as a partner to media companies transcends the old circulation models and truly modernizes the process of accumulating and segmenting an audience.

Leadership Team


Aaron Oberman

Chief Executive Officer
James Capo - Omeda

James Capo

Chief Revenue Officer

Glenn Eisenhuth

Chief Financial Officer

Bryan Swartz

Senior Vice President, Audience Operations

Tony Napoleone

Vice President, Client Success

Amy S. Turner

Vice President, Human Resources

Bettina Lippisch

Vice President, Data Success

Tracy Rivas

Vice President, Development

Doug Gainous

Vice President, User Experience


EnsembleIQ expands partnership with Omeda, consolidates MarTech stack

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their…

Tony Napoleone Joins Omeda as VP, Client Success

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award winning digital marketer specializing in…

James Capo joins Omeda as CRO

Northbrook, IL  – Omeda announced today that James Capo has joined the company as the Chief Revenue Officer responsible for sales, marketing and product development. Capo comes to Omeda with a wealth of experience within the media…

Customer Highlights

Tens of millions of emails a month.

Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.

Don’t think behavioral data is the future?

By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.